Defying the Odds

A Crash Course in Entrepreneurship

 

Approximately 80% of all new businesses fail within the first five years. Of the 20% that do survive the first five years, 80% will fail within their second five years. Why does this happen, and how can you avoid it?

Entrepreneur Scott Klososky, who has experienced both success and failure and learned valuable lessons from both, says most "business builders" do not really understand the key elements that drive success. Technical skills alone are not enough - you must use both the head and the heart to survive where others fail.

Defying the Odds is not a step-by-step primer on how to build a business. Instead, it focuses on the big picture - the skills, perspectives, and fundamentals that will improve your odds for success. Whether you are already managing your own business, or thinking about starting one, this course will help you to understand many of the very real, very tough issues in building a business. Videos provide insights and advice from Klososky and other real-life experts and entrepreneurs.

Topics include:

• Identifying characteristics of successful businesses
• Evaluating the marketability of your ideas and your potential for success
• Building a successful team
• Assembling a panel or board of advisors
• Targeting possible sources of capital
• Balancing your personal and business life
• And more...

This course can be used individually or in a group setting.

 

Download a free sample

Workbook sample (PDF file, 395 KB)

 

How to order

Call 800-654-4502 or visit our online catalog for pricing information.

Defying the Odds: A Crash Course in Entrepreneurship

AD3230 - Workbook only
AD1230 - Workbook with videos (VHS)
AD1231 - Workbook with videos (DVD)

 

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Updated 02.14.07