Marketing
Planning, managing, and performing marketing activities to reach organizational objectives such as brand management, professional sales, merchandising, marketing communications and market research.
Official Statewide Instruction Framework Reports for FY2013 School Year.
Select the cluster you are interested in by using the drop down menu.
Business, Marketing and Information Technology Education
Oklahoma Marketing Cluster Team Leader
Karen Sneary
DECA State Advisor / Program Specialist
Oklahoma Department of Career and Technology Education
1500 W. 7th Street
Stillwater, OK 74074
405.743.5473
ksnea@okcareertech.org
Career Major Descriptions by Pathway
- Buying and Merchandising
- Professional Sales and Marketing
- Marketing Communications and Promotion
- Management and Entrepreneurship
- Integrated Marketing
- Marketing Information Management and Research
Pathway Plans of Study
- Buying and Merchandising
- Professional Sales and Marketing
- Marketing Communications and Promotion
- Management and Entrepreneurship
- Integrated Marketing
- Marketing Information Management and Research
- Sample Plan of Study (doc)
- Sample Cluster Plan of Study (Rev. 5/2008)
Career Major Resource Documents
Additional Resources
For information on the cluster model, cluster and pathways plans of study and knowledge and skills go to the National States' Career Clusters website.
For career exploration and job analysis information go to O*Net Online.