Marketing
Planning, managing, and performing marketing activities to reach organizational objectives such as brand management, professional sales, merchandising, marketing communications and market research.
Official Statewide Instruction Framework Reports for FY2013 School Year.
Select the cluster you are interested in by using the drop down menu.
Business, Marketing and Information Technology Education
Oklahoma Marketing Sales & Service Career Cluster Team Leader
Career Major Descriptions by Pathway
- Buying and Merchandising
- Professional Sales and Marketing
- Marketing Communications and Promotion
- Management and Entrepreneurship
- Integrated Marketing
- Marketing Information Management and Research
Pathway Plans of Study
- Buying and Merchandising
- Professional Sales and Marketing
- Marketing Communications and Promotion
- Management and Entrepreneurship
- Integrated Marketing
- Marketing Information Management and Research
- 2011-12 Sequence of Courses (xls)
- 2011-12 Marketing Testing Guide (doc)
- Sample Plan of Study (doc)
- Sample Cluster Plan of Study (Rev. 5/2008)
Additional Resources
For information on the cluster model, cluster and pathways plans of study and knowledge and skills go to the National States' Career Clusters website.
For career exploration and job analysis information go to O*Net Online.