Marketing, Sales and Service Cluster
CIMC supports instructors and programs in the Marketing, Sales and Service career cluster by providing a variety of instructional materials, ranging from career exploration to occupational preparation. Some of our related resources are featured below. Many others are available. To learn more, or to order any of these materials, contact our customer service department at 800.654.4502 or by e-mail, or use our online catalog.
Defying the Odds
A Crash Course in Entrepreneurship
Approximately 80% of all new businesses fail within the first five years. Of the 20% that do survive the first five years, 80% will fail within their second five years. Why does this happen, and how can you avoid it?
Defying the Odds is not a step-by-step primer on how to build a business. Instead, it focuses on the big picture - the skills, perspectives, and fundamentals that will improve your odds for success. Whether you are already managing your own business, or thinking about starting one, this course will help you to understand many of the very real, very tough issues in building a business.
Defying the Odds covers the following Management and Entrepreneurship pathways in the Marketing, Sales and Service cluster.
Online Competency Testing
Our Testing division offers online competency tests for several different careers in the Marketing, Sales and Customer Service cluster.