Course Development Guide

October 1, 2007

Course Title

Advanced Entrepreneurship

Course Description

This course is designed to provide a detailed study of all aspects related to starting a business. The course includes the basic fundamentals of marketing and business operations and advanced topics to consider when preparing for business ownership. Through self-assessment activities, students will identify their potential for creating a business or marketable product/idea. Students will apply what they learn by developing their own detailed business plan. Self-employment is presented as a viable career option. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Contact

Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org

OCAS Codes OHLAP Credit Course Length Prerequisites
8354
No
120 Hours

Accounting I
Entrepreneurship
Marketing Fundamentals
Intro to Business/Marketing (or) Business, Marketing, and IT (Core)

Knowledge and Skills

Use staffing, organizing, leading, controlling, and planning to manage business activities.

Implement business ethics, regulations, and safeguards to protect the business and to create trust.

Accountability Measures, Assessments, or Evaluation Procedures

Required (1) Brainbench Certifications:
http://www.okcareertech.org/mkted/courseinfo/brainbench.htm


Required ODCTE Competency Testing:
Skills Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm
http://www.okcareertech.org/certify


Recommended Industry Certifications:
http://www.askinstitute.org

Industry Alignments

Curriculum Resources

Entrepreneurship: Ideas in Action 3E, 2006, C.L. Greene, Thomson/South-Western
http://www.ideas-in-action.swlearning.com
Marketing 2E, 2006, J.L. Burrow, Thomson/South-Western
http://www.marketxtra.swlearning.com
Marketing Essentials,2006, L.S. Farese, G. Kimbrell, C.A. Woloszyk, Glencoe/McGraw-Hill, Woodland Hills, CA.
http://www.marketingessentials.glencoe.com
Marketing Yourself, 2004, D. Ciletti, Thomson/South-Western
http://www.marketingyourself.swlearning.com
Retail Readiness Certification Prep, 2005, Thomson/South-Western
http://www.retailreadiness.swlearning.com
Junior Achievement
DECA
http://www.deca.org
OKCIS (Oklahoma Career Information System)
http://www.okcis.intocareers.org

This Course Found In These Career Majors