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Course Development Guide |
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October 1, 2007
Course Title
Advanced Fashion Marketing
Course Description
A course of study designed to develop a higher level of skills in Fashion Marketing. Course content includes advanced competencies in understanding trends in the fashion industry, performing market research, exploring entrepreneurship, performing a business analysis, managing business finances, buying merchandise for the industry, pricing, controlling inventory, securing a supervisory position, planning a promotional event, developing visual merchandising and store presentation, selling, exploring technology in the industry, developing leadership skills by participating in the DECA student organization.
Contact
Ida Fryhover
Program Specialist
405-743-5743
ifryh@okcareertech.org
| OCAS Codes | OHLAP Credit | Course Length | Prerequisites |
|---|---|---|---|
|
8305
|
No |
120 Hours
|
Fashion Marketing |
Knowledge and Skills
Currently in developmentExplore Trends in the Fashion Industry
- Identify influences on fashion trends.
- Develop a fashion forecast.
- Describe types of business ownership in the fashion industry.
- Examine the impact of government regulations on the fashion industry.
- Analyze the factors that influence productivity.
- Examine the concepts of specialization and division of labor.
- Analyze the role of organized labor in the fashion industry.
- Differentiate between domestic and international production.
- Interpret the phases of the business cycle and their impact on the fashion industry.
Explore Legal Issues in the Fashion Industry
Perform Market Research
Prepare Merchandising Plan
Prepare Budget
Manage Inventory Control
Implement Promotion Plans
Accountability Measures, Assessments, or Evaluation Procedures
Required (1) Brainbench Certification:- Marketing Concepts (or)
- Sales Concepts
Recommended Industry Certifications:
- A*S*K (MarkEd)
- Retail Readiness
Recommended ODCTE Certifications:
Skill Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm
- Manager Trainee
- Salesmanship
Industry Alignments
Curriculum Resources
Retail Readiness Certification Prep, 2005, Thomson/South-Western
http://www.retailreadiness.swlearning.com
Fashion Marketing, Dotty Boen Oelkers, Thomson South-Western, 2004, Mason, OH
http://www.fashion.swlearning.com
School Store Operations, 2005, DECA, Inc.
DECA
http://www.deca.org
Mean Jeans Manufacturing Co. 4E, Weeks, Thomson-South-Western, 2007
http://www.swlearning.com
Virtual Business-Retailing, Knowledgematters, Inc.
http://www.knowledgematters.com
OKCIS (Oklahoma Career Information System)
http://www.okcis.intocareers.org