Course Title

Advertising

Course Description

A course of study in the basic functions of advertising; its role in marketing communications mix; economics, consumer behavior and social influence. Students will explore advertising techniques and tools used in advertising institutions and media; campaigns and appropriations; retail and business-to-business aspects to develop a promotional plan. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Contact

Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8322	No	120 Hours	Marketing Fundamentals Business and Marketing Communications

Knowledge and Skills

Understand fundamentals of marketing.
Determine the relationship between competition and marketing decisions.
Discuss the use of promotion to meet objectives of the marketing plan.
Gather information and research about consumer behavior.
Define market segments.
Perform advertising as a promotional tool.
Identify the different forms of advertising media.
Prepare an advertising budget.
Identify elements of an advertisement.
Create advertisements.
Use visual merchandising as a promotional tool.
Determine the role of public relations/publicity as a promotional tool.
Utilize technology used in the advertising industry.
Understand sales promotion as a promotional tool.
Develop a promotional plan.
Participate in student organization to develop leadership skills.

Accountability Measures, Assessments, or Evaluation Procedures

Required (1) Brainbench Certification:

• Advertising Industry Knowledge
  
• Marketing Concepts
  
• Business Ethics Awareness
  
• Business Concepts
  
• Telephone Concepts
  
• Interpersonal Communications
  
• Listening Skills

http://www.okcareertech.org/mkted/courseinfo/brainbench.htm

Recommended ODCTE Certifications:
Skills Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm

• Advertising Design

http://www.okcareertech.org/certify

Industry Alignments

Recommended Industry Certifications:

• A*S*K

http://www.askinstitute.org

Curriculum Resources

Marketing Essentials, L.S. Farese, G. Kimbrell, C.A. Woloszyk, 2006, Glencoe/McGraw-Hill, Woodland Hills, CA
http://www.marketingessentials.glencoe.com
Marketing LAPS, Learning Activity Packets, Mark-Ed,
http://www.mark-ed.org
Virtual Business, Retailing
http://www.knowledgematters.com
DECA
http://www.deca.org

This Course Found In These Career Majors