Course Title

Business and Marketing Communications

Course Description

A course of study in the application of marketing skills experienced through a variety of informal and formal experiences. The performance-based course will emphasize effective interpersonal and team building skills along with written and oral communication techniques. Technology will be used to create and deliver presentations, enhance problem-solving situations, and practice critical thinking and decision-making. Job interview, research paper, and/or projects will culminate this course. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Contact

Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org

Knowledge and Skills

• Effective use communication processes.
• Communicate in a diverse workplace.
• Identify verbal and nonverbal communication.
• Use the writing process.
• Identify the types of internal communications.
• Conduct meetings and other internal communications.
• Develop letters to clients and customers.
• Plan and define research for communication purposes.
• Use various forms of graphics and visual aides.
• Create informal and formal reports.
• Identify the elements and purpose of technical communication.
• Write proposals.
• Organize productive meetings.
• Utilize different forms of media and technology to communicate.
• Demonstrate effective presentation skills.
• Participate in a student organization to develop leadership skills.

Accountability Measures, Assessments, or Evaluation Procedures

Required Brainbench Certifications:

• Listening Skills
• Interpersonal Communications
• Customer Assistance
• Business Communication
• Telephone Etiquette

• A*S*K (MarkED)
  

Industry Alignments

Curriculum Resources

Marketing Essentials, L.S. Farese, G. Kimbrell, C.A. Woloszyk, 2006, Glencoe/McGraw-Hill, Woodland Hills, CA
http://www.marketingessentials.glencoe.com
Marketing LAPS (Learning Activity Packets), Mark-Ed, Columbus, OH
http://www.mark-ed.org
DECA
http://www.deca.org

This Course Found In These Career Majors