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Course Development Guide |
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October 1, 2007
Course Title
Business Managment and Supervision
Course Description
A course of study involving planning, organizing, directing, and controlling the use of an organization €™s resources to effectively and economically attain its objectives. Students learn the art and science of management and supervision in problem solving, decision making and working with and through other people to accomplish common goals. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization. This could be a project course.
Contact
Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org
| OCAS Codes | OHLAP Credit | Course Length | Prerequisites |
|---|---|---|---|
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8310
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No |
120 Hours
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Marketing Fundamentals
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Knowledge and Skills
Provide an overview of marketing and business concepts.
Identify differences in company cultures.
Plan the marketing products and services.
Use problem solving skills to make management decisions.
Understand the elements of financial statements.
Examine the economic environment marketing.
Explore the role of marketing research and market segmentation.
Investigate the product life cycle.
Manage distribution channels and inventory procedures.
Determine the impact pricing products and services.
Manage marketing communications and promotions.
Understand global marketing of products and services.
Manage human resources.
Utilize technology in marketing and management functions.
Develop a career plan for marketing - management.
Participate in the student organization to develop leadership skills.
Accountability Measures, Assessments, or Evaluation Procedures
Required (1) Brainbench Certifications- Business Concepts
- Business Ethics Awareness
- Managing People
- Listening Skills
- Workplace Fundamentals
Required ODCTE Testing:
Skills Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm
- Manager Trainee
- Salesmanship
Recommended Industry Certifications:
- American Management Association
- A*S*K Institute (MarkEd)
Industry Alignments
Curriculum Resources
Ethics in the Workplace, 2007, Goree, Thomson/South-WesternMarketing Essentials, 2006, (Authors name here), Glencoe/McGraw-Hill, Woodland Hills, CA
http://www.marketingessentials.glencoe.com
School Store Operations, 2005, DECA, Inc.
http://www.deca.org
Marketing LAPS(Learning Activity Packets), MarkEd, Columbus, OH
http://www.marked.org
Virtual Business-Management, Knowledgematters, Inc.
http://www.knowledgematters.com
Junior Achievement