Course Title

Design Tools and Electronic Marketing

Course Description

Students will become proficient in the use of premier, leading edge tools designed to create graphically rich and intuitive web sites, productions and publications. The primary focus of this course includes layout and marketing strategies, accessibility, animation and interactivity. (Fundamentals of Web Design can substitute for this course in the Animator, 3D Animator, and Motion Graphics Artist Career Majors).

Contact

Carrie DeMuth
405-743-5426
cdemu@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8532	Yes	120 Hours 120 hours is based on a Carnegie unit, which accounts for 175 forty-five (45) minute class periods per school year.	Multimedia and Image Management Techniques

Knowledge and Skills

Identify and incorporate standards for usability, ease of navigation, accessibility, and internationalization.
Apply successful strategies and customer service techniques for electronic marketing.
Design websites and movies that incorporate various types of linking, animations, rollovers, and interactive forms.
Demonstrate knowledge of keyframes, tweening effects and motion guides.
Work with dynamic text and HTML.
Troubleshoot, compress, publish and export animations.
Explain the terminology, role and benefits of quality within an organization.
Identify internal and external customers.
Understand strategies for maximizing productivity in a high tech environment.
Ensure that customers АЩ needs are met and that customer base is maintained.
Effectively use organizational protocols and systems to fulfill customer service requirements.
Demonstrate knowledge of organization АЩs offerings and of customers АЩ importance to the organization.
Demonstrate ability to assist customers in a professional manner.
Build customer relations through electronic marketing strategies.
Identify types of electronic marketing and develop a plan to promote a product or service.
Understand concepts of computer graphics and 3D space.
Navigate through the 3D interface.
Apply modeling techniques.
Select color and textures to enhance 3D graphics.
Apply various camera techniques to affect the look of a scene.
Create special effects.
Define coordinates to identify positions of objects.
Interpret how different light sources affect a scene or object and create effective lighting.
Transform objects through translation, rotating, and scaling.
Apply animation techniques to objects.
Render images to create desired results.
Apply 3D modeling and animation solutions for interactive media presentations.
Develop 3D text objects.

Career Cluster Resources for Information Technology - http://www.careerclusters.org/resources/ClusterDocuments/itdocuments/ITFinal.pdf

Adobe - http://partners.adobe.com/public/ace/main.html

Brainbench - http://www.brainbench.com

Accountability Measures, Assessments, or Evaluation Procedures

Brainbench - http://www.okcareertech.org/certify

Adobe - http://adobe.com/support/certification

Industry Alignments

(Select from the following)

Adobe ACE:

Macromedia Flash

Brainbench (2 exams required):

Select one:

Marketing Concepts
E-Commerce Concepts

Select one:

3D Studio Max
Macromedia Flash

Curriculum Resources

Lynda Online Learning Library
Adobe
CIW Foundations curriculum
Macromedia Flash MX 2004 Hands-On-Training, Peachpit Press, ISBN#0321202988
Foundation Flash MX 2004, Friends of Ed, ISBN#1590593030
Macromedia Flash MX 2004: а Training from the Source, Macromedia Press, ISBN#0321213424
Exploring 3D Modeling with 3ds max 6, Delmar Learning, ISBN#1401871097
Learning Discreet 3ds max 6 with: George Maestri, Move-based workshop
MAYA Learning Community
Performing with Projects for the Entrepreneur: Microsoft Office 2003, Iris Blanc, Cathy Vento; ISBN: 0-619-18445-0
http://patsula.com/businessplanguides/

Course Development Guide

October 1, 2007