Course Title

E-Commerce Marketing

Course Description

A course of study in the development of communication and marketing strategies for effective electronic commerce to take place. The primary focus is how to market products/services, how to use the Internet, how to identify markets and communicate with them. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Contact

Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8342	No	120 Hours	Intro to Business/Marketing (or) Business, Marketing, and IT (Core)

Knowledge and Skills

Discuss the internet as a marketing tool.
Conduct a market analysis.
Understand e-commerce laws and regulations.
Develop a marketing oriented website.
Identify and implement marketing support activities.
Manage an e-commerce marketing campaign.
Apply entrepreneurial concepts to e-commerce marketing.
Analyze global trends in the e-commerce marketing industry.
Apply a career plan to e-commerce marketing.
Apply e-marketing fundamentals.
Economics in e-commerce.
Understand emotional intelligence.
Participate in student organization to develop leadership skills.

Accountability Measures, Assessments, or Evaluation Procedures

Required(1) Brainbench Certification:

• Marketing Concepts (or)
• Sales Concepts

http://www.okcareertech.org/mkted/courseinfo/brainbench.htm

Recommended Additional Brainbench Certifications:

• MS Access
• MS Outlook
• MS PowerPoint
• Computer Fundamentals
• Business Ethics Awareness
• Business Concepts
• Telephone Concepts
• Interpersonal Communications
• Listening Skills

Required ODCTE Certification:
Skills Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm

• Business, Marketing, IT Core
  
• Salesmanship

http://www.okcareertech.org/certify


Recommended Industry Certification:

• A*S*K Institute (MarkED)
  

http://www.askinstitute.org

Industry Alignments

Curriculum Resources

Ethics in the Workplace, Goree, 2007, Thomson/South-Western
Marketing 2E, J.L. Burrow, 2007, Thomson/South-Western
http://www.marketxtra.swlearning.com
Marketing Essentials, L.S. Farese, G. Kimbrell, C.A. Woloszyk, 2006, Glencoe/McGraw-Hill, Woodland Hills, CA
http://www.marketingessentials.glencoe.com
Marketing LAPS, (Learning Activity Packets), MarkEd, Columbus, OH
http://www.mark-ed.org
E-Commerce Marketing, Kleindl and J.L. Burrow, 2005, Thomson/South-Western
http://www.ecommkt.swlearning.com
JA Economics, Junior Achievement
DECA
http://www.deca.org
Virtual Business-Retailing, Knowledgematters, Inc.
http://www.knowledgematters.com

This Course Found In These Career Majors