October 1, 2007

Course Title

E-Commerce Site Production

Course Description

The student will learn how to conduct business online and how to manage the technological issues associated with constructing an electronic-commerce Web site.

Contact

Carrie DeMuth
405-743-5426
cdemu@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8474	Yes	120 Hours 120 hours is based on a Carnegie unit, which accounts for 175 forty-five (45) minute class periods per school year.	Web Scripting Foundations or Database Design & Programming desired

Knowledge and Skills

Demonstrate their knowledge about E-Commerce.
Understand the different E-Commerce models.
Explore existing on-line stores.
Understand storefront services & software options.
Demonstrate an understanding of planning & development of an E-Commerce site.
List goals of site.
Identify international issues.
List planning stages for an E-Commerce site.
Allocate resources needed to build site (team members, skills, hardware, software).
Develop site content.
Identify shipping options for site.
Demonstrate an understanding of payment processing.
Explore electronic payment issues.
Identify credit card issues.
Set-up a merchant account.
Define transaction processing.
Identify taxation requirements.
Demonstrate an understanding of security issues.
Identify security threats.
Identify security procedures
Define SSL/TSL & SET technologies.
Define legal issues in E-Commerce.
Demonstrate an understanding of E-Commerce customer service.
Identify customer service options.
Identify the differences between e-mail & telephone support.
Understand customer discussion forums.
Identify value-added options.
Construct an E-Commerce site.
Create the layout & design of Web site.
Apply scripting technologies.
Create database.
Connect to payment gateway.
Test data.
Debug E-Commerce Web site.
Monitor electronic commerce (e-commerce) trends and statistics.
Provide solutions for business-to-consumer (B2C) and business-to-business (B2B) e-commerce.
Compare e-commerce vs. traditional sales methods.
Address security issues and legal aspects of e-commerce, including but not limited to jurisdiction, copyright, intellectual property, taxation, and software patents.
Identify e-commerce marketing goals and online marketing strategies.
Establish product pricing ranges and price changes and determine global versus niche product appeal.
Research Internet demographics, product distribution methods, banner ads, exchange networks and referrer programs.
Maximize search engine placement and e-mail marketing.
Evaluate usability and factors affecting usability, including but not limited to screen flow, click patterns, and customer services (FAQ and e-mail).
Perform e-services and Customer Relationship Management (CRM) including the ability to formulate a CRM action plan and customer surveys.
Identify synchronous and asynchronous services.
Identify Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open Trading Protocol.
Develop instant storefronts, including but not limited to entry-level packages for creating and managing electronic commerce storefronts.
Select online electronic commerce packages, including but not limited to mid-level and high-level outsourcing solutions for electronic commerce site creation.
Identify Web site development software, web server software, virtual directories, virtual servers, and multiple IP addresses.
Determine database needs and requirements.
Develop catalog design and components of online catalogs.
Provide shopping cart implementation, including but not limited to shipping, taxation requirements and fulfillment tracking.
Establish payment methods and payment gateways, including but not limited to accepting credit cards, verifying payment gateways, online transaction information and credit card process transactions.
Perform knowledge database installation, population, integration and administration.
Establish encryption schemes including but not limited to symmetric, asymmetric and one-way.
Perform security implementations including but not limited to hashing, message digests and digital signatures.
Establish certificate-related infrastructure and digital certificates.
Configure Secure Sockets Layer (SSL), Secure Electronic Transactions (SET) and secure ordering pages of a site.
Perform server monitoring and optimization.

Brainbench - http://www.brainbench.com/

CIW - Certified Internet Web Professional - http://www.ciwcertified.com/certifications/program.asp

Accountability Measures, Assessments, or Evaluation Procedures

Fulfillment of requirements for Career Major pathway.
Live work and/or internship I accordance with industry demands.
Completion of portfolio.

CIW - Certified Internet Web Professional - http://www.ciwcertified.com/

Industry Alignments

CIW - Certified Internet Web Professional (select one):

E-Commerce Designer
Webmaster

Brainbench (select one):

E-Commerce Concepts
E-Commerce Implementation

Curriculum Resources

E-Commerce Concepts, by Carol M. Cram
CIW E-Commerce Designer, by ProsoftTraining
Career Cluster Resources for Information Technology - http://www.careerclusters.org/resources/ClusterDocuments/itdocuments/ITFinal.pdf

Course Development Guide