October 1, 2007

Course Title

Entrepreneurship

Course Description

This course is designed for the study of all aspects of starting a business. The course includes the basic fundamentals of marketing and business operations. Through self-assessment activities, students will identify their potential for creating a business or marketable product/idea. Students will apply what they learn by developing their own business plan. Self-employment is presented as a viable career option. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Contact

Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8334	No	120 Hours	Marketing Fundamentals Intro to Business/Marketing (or) Business,Marketing, and IT (Core)

Knowledge and Skills

Explore careers in entrepreneurship.
Complete a self-assessment.
Discover different management styles.
Develop management communications skills.
Understand the fundamentals of entrepreneurship.
Identify entrepreneurial opportunities through research.
Identify the elements of a business plan.
Develop a marketing plan.
Understand and develop a financial plan.
Understand and develop a management plan.
Discuss the role of the entrepreneur in our economy.
Discuss entrepreneurship as a career choice.
Develop a complete business plan.
Participate in student organization to develop leadership skills.

Accountability Measures, Assessments, or Evaluation Procedures

Required (1) Brainbench Certification:

Business Communication
Customer Assistance
Managing People
Business Ethics Awareness
Business Concepts
MS PowerPoint
Computer Fundamentals
Business Ethics Awareness
Business Concepts
Telephone Concepts
Interpersonal Communications
Listening Skills

http://www.okcareertech.org/mkted/courseinfo/brainbench.htm

Required ODCTE Certification:
Skills Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm

Manager Trainee
Salesmanship

http://www.okcareertech.org/certify

Recommended Industry Certification:

A*S*K Institute (MarkED)

http://www.askinstitute.org

Industry Alignments

Curriculum Resources

Exploring Entrepreneurship and Economics,2007, C.L. Greene, Thomson/South-Western
http://www.exploringXtra.swlearning.com
Entrepreneurship: Ideas in Action, 2006, C.L. Greene, Thomson/South-Western
http://www.ideas-in-action.swlearning.com
Marketing 2E, 2006, J.L. Burrow, Thomson/South-Western
http://www.marketxtra.swlearning.com
Marketing Essentials,2006, L.S. Farese, G. Kimbrell, C.A. Woloszyk, Glencoe/McGraw-Hill, Woodland Hills, CA.
http://www.marketingessentials.glencoe.com
Marketing Yourself, 2004, D. Ciletti, Thomson/South-Western
http://www.marketingyourself.swlearning.com
Retail Readiness Certification Prep, 2005, Thomson/South-Western
http://www.retailreadiness.swlearning.com
JA Company Program and JA Titan, Junior Achievement
DECA
http://www.deca.org
OKCIS (Oklahoma Career Information System)
http://www.okcis.intocareers.org

Course Development Guide