|
Course Development Guide |
|
October 1, 2007
Course Title
Fashion Marketing
Course Description
Students will study the various aspects of marketing and business related to the fashion industry. They will explore careers in fashion, marketing, fashion buying, textiles and design. Instructional areas include economics, selling, human relations, promotion, and leadership development. Application of theory will be project based. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.
Contact
Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org
| OCAS Codes | OHLAP Credit | Course Length | Prerequisites |
|---|---|---|---|
|
8303
|
No |
120 Hours
|
Retail Buying or Marketing Fundamentals |
Knowledge and Skills
NATURE OF FASHION DESIGN- Explain the principles and elements of design.
- Explain the importance of color in fashion.
- Analyze design and color fundamentals.
- Define fashion marketing concepts.
- Describe the basic concepts of fashion marketing.
- Define and describe the seven key marketing functions used in fashion marketing.
ENHANCING COMMUNICATION SKILLS
- Address people properly.
- Demonstrate active listening skills.
- Demonstrate appropriate telephone etiquitte.
- Create various types of basic business communications using word processing software.
- Use telecommunications to conduct business with customers, vendors and co-workers.
- Give written and oral directions using word processing software.
- Follow written and oral directions.
- Respond to customers €™ and co-workers €™ inquiries using a word processing software.
- Translate technical language into commonly understood language.
- Interpret company policies to customers.
- Communicate suggestions to supervisors using a word processing software.
- Explain the origins of common natural and man-made fibers.
- Identify aspects of quality garment construction.
- Explore trends in the fashion industry.
- Research influential people in the fashion industry.
- Analyze the relationship between today €™s fashions and the history of fashion.
- Describe the use of emerging technology to reach target markets.
- Identify the impact of cultural diversity on fashion.
- Identify the major environmental influences on fashion demand.
- Identify fashion market centers.
- Analyze fashion information media.
- Analyze economics in the fashion industry.
- Control inventory.
- Develop a promotional mix.
- Examine all aspects of the fashion industry.
- Implement projects to meet goals of the student organization.
- Enhance leadership skills through participation in the student organization.
Accountability Measures, Assessments, or Evaluation Procedures
Required (1) Brainbench Certification:- Marketing Concepts (or)
- Sales Concepts
Recommended Brainbench Certification:
- Business Ethics Awareness
- Business Concepts
- Telephone Concepts
- Listening Skills
- Retail Industry Knowledge
Required ODCTE Certifications:
Skills Standards http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm
- Salesmanship
Recommended Industry Certifications:
- A*S*K
Industry Alignments
Curriculum Resources
The World of Fashion Merchandising, 2003, Goodheart-WilcoxMarketing Essentials, 2006, Glencoe McGraw Hill, http://www.marketingessentials.glencoe.com
Retail Readiness Certification Prep, 2005, Thomson/South-Western
http://www.retailreadiness.swlearning.com
Fashion Marketing, 2004, (Dotty Boen Oelkers), Thomson/South-Western
http://www.swlearning.com
Marketing LAPS, (Learning Activity Packets), MarkEd, Columbus, OH, http://www.mark-ed.org
NRF Standard Color and Size Codes, National Retail Federation
http://www.nrf.com/modules.php?name=Pages&sp_id=535
DECA
http://www.deca.org
Virtual Business-Retailing
http://www.knowledgematters.com www.knowledgematters.com
Mean Jeans Manufacturing Co. 3E, Manufacturing simulation, Thomson/South-Western
OKCIS (Oklahoma Career Information System)
http://www.okcis.intocareers.org