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Course Development Guide |
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October 1, 2007
Course Title
Interactive Marketing Techniques
Course Description
Students will research principles of excellence in design, including color, typography, and layout strategies as they develop a brand identity for a business. Productivity tools will be utilized to create assets and build customer relations through electronic marketing techniques. Students will manage educational goals and participate in experiences designed to foster professional creativity that will serve as a foundation for an exceptionally creative digital portfolio, limited only by imagination. (Can substitute this course for Digital Editing & Production Photography).
Contact
Carrie DeMuth
405-743-5426
cdemu@okcareertech.org
| OCAS Codes | OHLAP Credit | Course Length | Prerequisites |
|---|---|---|---|
|
None
|
No |
120 Hours
120 hours is based on a Carnegie unit, which accounts for 175 forty-five (45) minute class periods per school year. |
Business, Marketing and Information Technology Core |
Knowledge and Skills
- Define marketing strategies and customer service techniques of successful businesses.
- Explain and implement presentation management concepts, including storyboarding, layout, multimedia, font and color selection, graphic images, audience usability, file hierarchy, and navigation.
- Demonstrate ways to communicate effectively and efficiently through presentation techniques.
- Develop and deliver formal and informal presentations to engage or inform an audience.
- Demonstrate sensitivity in communicating with a diverse workforce.
- Prepare and deliver presentations for training, sales, and/or information sharing with supporting materials.
- Represent technical issues to a non-technical audience.
- Use dynamic, grammatically correct, communication skills for electronic marketing.
- Apply successful strategies and customer service techniques to build customer relations through electronic marketing.
- Identify target audience and information needs.
- Develop an ad campaign to support a business, consisting of electronic marketing products, brochures, a website, and various promotional products.
- Identify and construct appropriate voice for professional communications.
- Demonstrate knowledge of organization s offerings and of customers importance to the organization.
- Apply principles and elements of color design, typography, and interactive marketing techniques.
- Design and evaluate layouts for visual appeal to the target audience.
- Design and develop a foundation for a digital portfolio.
Accountability Measures, Assessments, or Evaluation Procedures
Brainbench - http://www.okcareertech.org/certify
Industry Alignments
Brainbench
Curriculum Resources
Lynda Online Learning Library
Brand Gap, Revised Edition, ISBN #0321348109
Zing! Five Steps and 101 Tips for Creativity on Command, ISBN #0974499633
Non-Designer s Design Book, ISBN # 978-0321193858
Idea Spotting - How to Find Your Next Great Idea, ISBN # 1581808003
Color Companion for the Digital Artist, ISBN # 0-13-097524-9
Type Companion for the Digital Artist, ISBN # 0-13-040993-6
Design Companion for the Digital Artist, ISBN # 0-13-091237-9
Quintessential Careers - http://www.quintcareers.com
Entrepreneur Guidebook Series - http://www.patsula.com
Course Technology Design Series books
http://trackstar.4teachers.org/trackstar/ts/viewTrack.do?number=239681