|
Course Development Guide |
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October 1, 2007
Course Title
International Business and Marketing
Course Description
This course of study includes the basic fundamentals of marketing and business operations with emphasis on the economic advantages and disadvantages of international trade, the importance of understanding cultures and customs, interdependence of nations, and trade balances. Students will gain an understanding of opportunities available in international business and required skills to succeed. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.
Contact
Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org
| OCAS Codes | OHLAP Credit | Course Length | Prerequisites |
|---|---|---|---|
|
8341
|
No |
120 Hours
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Business, Marketing, and IT (Core)
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Knowledge and Skills
Explain the role of international business and marketing.
Apply communication strategies in international business and marketing relations.
Identify social, cultural, political, legal and economic factors affecting international business and marketing.
Identify the structure of international finance and risk management.
Identify the structure of operations and management of human resources.
Identify the distribution channels used in international markets.
Compare marketing concepts in international business with domestic business.
Explain trade concepts in the import/export process.
Identify the different types of laws regulating domestic and international business and marketing.
Explore business ownership and entrepreneurial opportunities internationally.
Identify different forms of technology used in a international business environment.
Participate in a student organization to develop leadership skills.
Accountability Measures, Assessments, or Evaluation Procedures
Recommended ODCTE Certification:
Skills Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm
- Manager Trainee
Industry Alignments
Curriculum Resources
International Marketing, Kleindl, 2007, Thomson/South-Westernhttp://www.intlmarket.swlearning.com
Ethics in the Workplace, Goree, 2007, Thomson/South-Western
Marketing 2E, J.L. Burrow, 2007, Thomson/South-Western
http://www.marketxtra.swlearning.com
Marketing Essentials, L.S. Farese, G. Kimbrell, C.A. Woloszyk, 2006, Glencoe/McGraw-Hill, Woodland Hills, CA
http://www.marketingessentials.glencoe.com
Marketing LAPS, (Learning Activity Packets), MarkEd, Columbus, OH
http://www.mark-ed.org
JA Economics, Junior Achievement
International Economics, National Council on Economic Education, New York, NY
Thinking Economics, Global Economics
DECA
http://www.deca.org
Virtual Business-Management, Knowledgematters, Inc.
http://www.knowledgematters.com