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Course Development Guide |
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October 1, 2007
Course Title
Intro to Business/Marketing
Course Description
An introductory course designed to explore the business and marketing system and its role in our free enterprise economic system. Students will gain an understanding of the marketing concept and its relations to production of goods and services. Students will study the responsibilities and role of an individual in today €™s business and economic environment as a consumer and a producer of goods and services. Career opportunities within business and marketing fields will also be introduced to students. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.
Contact
Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org
| OCAS Codes | OHLAP Credit | Course Length | Prerequisites |
|---|---|---|---|
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8331
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No |
60 Hours
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Recommended:
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Knowledge and Skills
Understand the role of economics in a global economy.
Explore the different forms of business organizations.
Explore the different forms of marketing techniques used by industry today.
Develop communication and interpersonal skills.
Understand consumer choices.
Develop employability skills.
Understand financial management.
Explore a private enterprise system.
Understand the social and ethical environment of business and marketing.
Explore international business and marketing.
Participate in a student organization to develop leadership skills.
Accountability Measures, Assessments, or Evaluation Procedures
Industry Alignments
Curriculum Resources
Marketing 2E, 2006, J.L. Burrow, Thomson/South-Westernhttp://www.marketxtra.swlearning.com
Marketing Essentials,2006, L.S. Farese, G. Kimbrell, C.A. Woloszyk, Glencoe/McGraw-Hill, Woodland Hills, CA.
http://www.marketingessentials.glencoe.com
Marketing Yourself, 2004, D. Ciletti, Thomson/South-Western
http://www.marketingyourself.swlearning.com
Retail Readiness Certification Prep, 2005, Thomson/South-Western
http://www.retailreadiness.swlearning.com
DECA
http://www.deca.org
OKCIS (Oklahoma Career Information System)
http://www.okcis.intocareers.org