Course Title

Business Management and Supervision

Course Description

This is a course of study involving planning, organizing, directing, and controlling the use of an organization’s resources to effectively and economically attain its objectives. Students learn the art and science of management and supervision in problem-solving, decision making and working with and through other people to accomplish common goals. Students will develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. This could be a project-based course.

Contact

Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8310	No	120 Hours This course is given credit for the Carnegie Unit. This course is taught 175 days at 50 minutes per class period at the lowest common denominator in the high schools and 55 minutes per day in the Technology Center. (120 is based on a Carnegie Unit, which accounts for 175 forty-five(45)minute class periods per school year.)	Marketing Fundamentals Customer Service Business and Marketing Communications (or) Sales and Sales Promotion

Knowledge and Skills

Explore fundamental business concepts that affect business decision-making.
Determine issues and trends in business
Describe crucial elements of a quality culture
Describe the role of management in the achievement of quality
Explain the nature of managerial ethics
Describe the need for and impact of ethical business practices
Explain the nature and scope of operations management
Explain the concept of management
Explain the concept of human resource management

Explore concepts, strategies, and systems needed to interact effectively with others.
Explain the nature of effective verbal and nonverbal communication
Apply effective listening skills
Use proper grammar and vocabulary
Follow directions
Explain the nature of staff communication
Give directions for completing job tasks
Conduct staff meetings
Explain ethical considerations in providing information
Foster positive working relationships
Explain the nature of organizational change
Describe the nature of organizational conflict
Explain the nature of stress management

Explore the economic principles and concepts fundamental to entrepreneurship/small business ownership.
Explain the concept of productivity
Describe cost/benefit analysis
Analyze the impact of specialization/division of labor on productivity
Explain the concept of organized labor and business
Explain the law of diminishing returns
Describe the concept of economies of scale
Determine the impact of business cycles on business activities
Describe market structures
Determine the impact of small business/entrepreneurship on market economies

Explore the concepts, systems, and strategies needed to acquire, motivate, develop, and terminate staff.
Develop a personnel organizational plan
Develop job descriptions
Develop compensation plan/incentive systems
Organize work/projects for others
Delegate responsibility for job tasks
Determine hiring needs
Recruit new employees
Screen job applications/resumes
Interview job applicants
Select new employees
Negotiate new-hire’s salary/pay
Dismiss/Fire an employee
Orient new employees
Conduct training class/program
Coach employees
Exhibit leadership skills
Encourage team building
Recognize/reward employees
Handle employee complaints/grievances
Ensure equitable opportunities for employees
Build organizational culture
Assess employee morale
Provide feedback on work efforts
Assess employee performance
Take remedial action with an employee
Conduct exit interviews

Explore the processes and systems implemented to facilitate daily business operations.
Plan a business layout
Determine equipment needs
Document business systems and procedures
Establish operating procedures
Develop project plans
Select business location
Select distribution channels
Establish company buying/purchasing policies
Schedule staff
Maintain inventory of products/supplies
Organize shipping/receiving

Explore the concepts, strategies, and systems that businesses implement and enforce to minimize loss.
Describe types of business risk
Determine business’s liabilities
Explain ways to transfer risk
Obtain insurance coverage
Establish safety policies and procedures
Develop security policies and procedures
Explain legal issues affecting businesses
Adhere to personnel regulations
Describe the nature of businesses’ reporting requirements
Implement workplace regulations
Develop strategies for legal/government compliance

Explore the processes, strategies, and systems needed to guide the overall business organization.
Conduct a SWOT analysis
Provide an overview of marketing and business concepts
Identify differences in company cultures
Plan the marketing products and services
Use problem solving skills to make management decisions
Describe the elements of financial statements
Examine the economic environment marketing
Explore the role of marketing research and market segmentation
Investigate the product life cycle
Manage distribution channels and inventory procedures
Determine the impact pricing products and services
Manage marketing communications and promotions
Understand global marketing of products and services
Manage human resources
Utilize technology in marketing and management functions
Develop a career plan for marketing and management

Explore the value of participating in student organization to develop leadership and teamwork skills.
Participate as a team member
Lead others using positive statements
Develop team spirit
Enlist others in working toward a shared vision
Share authority, when appropriate
Value diversity
Recognize others’ efforts
Demonstrate leadership skills
Identify purposes and goals of student organization
Identify appropriate techniques to network with professionals
Research opportunities for leadership training and development through student organizations
Make positive contributions to accomplish team goals
Generate solutions for team conflicts

Accountability Measures, Assessments, or Evaluation Procedures

Required (1) Brainbench Certifications

• Business Concepts
• Business Ethics Awareness
• Managing People

http://www.okcareertech.org/mkted/courseinfo/brainbench.htm


Required ODCTE Testing:
Skills Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm

• Manager Trainee

http://www.okcareertech.org/certify


Recommended Industry Certifications:

• American Management Association
• A*S*K Institute (MarkEd)

http://www.askinstitute.org

Industry Alignments

Curriculum Resources

National Standards for Marketing Education
Marketing Education Resource Center
Columbus, OH
www.mark-ed.org

National Content Standards for Entrepreneurship Education
Consortium for Entrepreneurship Education
Columbus, OH
www.entre-ed.org

Priority Academic Student Skills (PASS), Economics Standards 1-11
Oklahoma State Department of Education

Instructional Textbooks and Resources:
Ethics in the Workplace, 2007, Goree, Thomson/South-Western
Marketing Essentials, 2006, (Authors name here), Glencoe/McGraw-Hill, Woodland Hills, CA
http://www.marketingessentials.glencoe.com
School Store Operations, 2005, DECA, Inc.
http://www.deca.org
Marketing LAPS(Learning Activity Packets), MarkEd, Columbus, OH
http://www.marked.org
Virtual Business-Management, Knowledgematters, Inc.
http://www.knowledgematters.com
Junior Achievement

This Course Found In These Career Majors