Course Title

Entrepreneurship Awareness

Course Description

This course allows students to discover and determine their entrepreneurial aptitude at an early age. Students will explore the relationship between entrepreneurship, business and marketing skills, creative instincts, self-esteem/discipline, and independence. Career opportunities and pre-employment skills required for success in the areas of business, marketing, and management will also be introduced during this course. Students will develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization.

Contact

Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8353	No	60 Hours	Recommended: Intro to Business/Marketing or) Business, Marketing, and IT (Core)

Knowledge and Skills

Explore concepts and processes associated with successful entrepreneurial performance.
Explain the need for entrepreneurial discovery
Discuss the entrepreneurial discovery process
Assess global trends and opportunities
Determine opportunities for venture creation
Assess opportunities for venture creation
Describe idea-generation methods
Generate venture ideas
Determine feasibility of ideas

Identify the personal traits/behaviors associated with successful entrepreneurial performance.
Demonstrate honesty and integrity
Demonstrate responsible behavior
Demonstrate initiative
Demonstrate ethical work habits
Describe desirable entrepreneurial personality traits
Determine personal biases and stereotypes
Determine personal interests
Demonstrate problem-solving skills
Demonstrate creativity
Set personal goals
Lead others
Self-assessment to determine entrepreneurial potential

Explore fundamental business concepts that affect business decision making.
Explain the role of business in society
Describe types of business activities
Identify types of businesses
Explain opportunities for creating added value
Determine issues and trends in business
Describe the need for and impact of ethical business practices
Describe marketing functions and related activities

Explore concepts, strategies, and systems needed to interact effectively with others.
Explain the nature of effective communications
Apply effective listening skills
Use proper grammar and vocabulary
Reinforce service orientation through communication
Explain the nature of effective verbal communications
Address people properly
Use appropriate telephone ettiquitte
Explain the nature of written communications
Write business letters
Write informational messages
Treat others fairly at work
Foster positive working relationships
Participate as a team member
Demonstrate self control
Use appropriate assertiveness

Explore concepts and procedures need for basic computer operations and technology application.
Describe the impact of the Internet on business
Explain ways that technology impacts business
Demonstrate basic search skills on the internet
Evaluate credibility of internet resources
Communicate by computer
Demonstrate presentation applications
Demonstrate writing/publishing applications
Access data
Demonstrate database applications
Demonstrate spreadsheet applications

Explore the economic principles and concepts fundamental to entrepreneurship/small business ownership.
Distinguish between economic goods and services
Explain factors of production
Explain the concept of scarcity
Explain the concept of opportunity costs
Describe the nature of economics and economic activities
Determine forms of economic utility created by business activities
Describe the relationship between government and business
Explain the concept of private enterprise
Assess factors affecting a business's profit
Explain the concept of competition
Determine the impact of small business/entrepreneurship on market economies

Explore concepts and strategies needed for career exploration , development, and growth.
Evaluate career opportunities based on the current/future economy
Select and use sources of career information
Explain employment opportunities in entrepreneurship
Describe techniques for obtaining work experience
Utilize resources that can contribute to professional development
Use networking techniques for professional growth
Utilize job search strategies
Complete a job application
Interview for a job
Write a follow-up letter
Write a letter of application
Prepare a resume

Explore the value of participating in student organization to develop leadership skills and career development awareness.
Research purpose and history of student organization
Identify appropriate strategies for networking with professionals
Contribute to team goals
Demonstrate team building skills
Share ideas for team development
Identify leadership skills necessary to develop a career as an entrepreneur
Identify opportunities for leadership development and training through student organization
Lead others using positive statements
Develop team spirit
Enlist others in working toward a shared vision
Share authority, when appropriate
Value diversity
Recognize others’ efforts
Demonstrate leadership skills 

Accountability Measures, Assessments, or Evaluation Procedures

Required Brainbench Certifications (or equivalent industry certifications):

• Business Concepts
• Workplace Fundamentals

Recommended Additional Competency Testing:

• MS PowerPoint (any level)
• Listening Skills

Industry Alignments

 

Curriculum Resources

National Standards for Marketing Education
Marketing Education Resource Center
Columbus, OH
www.mark-ed.org

National Content Standards for Entrepreneurship Education
Consortium for Entrepreneurship Education
Columbus, OH
www.entre-ed.org

Priority Academic Student Skills (PASS), Economics Standards 1-11
Oklahoma State Department of Education

Recognized Primary Course Textbooks and Instructional Resources:
Exploring Entrepreneurship and Economics,2007, C.L. Greene, Thomson/South-Western
http://www.exploringXtra.swlearning.com
Marketing 2E, 2006, J.L. Burrow, Thomson/South-Western
http://www.marketxtra.swlearning.com
Marketing Essentials,2006, L.S. Farese, G. Kimbrell, C.A. Woloszyk, Glencoe/McGraw-Hill, Woodland Hills, CA.
http://www.marketingessentials.glencoe.com
Marketing Yourself, 2004, D. Ciletti, Thomson/South-Western
http://www.marketingyourself.swlearning.com
Retail Readiness Certification Prep, 2005, Thomson/South-Western
http://www.retailreadiness.swlearning.com
Junior Achievement, JA Economics, Economics for Success, Careers with a Purpose, Success Skills, It's My Business.
DECA
http://www.deca.org
OKCIS (Oklahoma Career Information System)
http://www.okcis.intocareers.org
National Council on Economic Education
Thinking Economics

This Course Found In These Career Majors