Course Title

Advanced Entrepreneurship

Course Description

This course is designed to provide a detailed study of all aspects related to starting a business. The course includes the basic fundamentals of marketing and business operations and advanced topics to consider when preparing for business ownership. Through self-assessment activities, students will identify their potential for creating a business or a marketable product/idea. Students will apply what they learn by developing their own detailed business plan. Self-employment is presented as a viable career option. Students will develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization.

Contact

Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8354	No	120 Hours This course is given credit for the Carnegie Unit. This course is taught 175 days at 50 minutes per class period at the lowest common denominator in the high schools and 55 minutes per day in the Technology Center. (120 is based on a Carnegie Unit, which accounts for 175 forty-five(45)minute class periods per school year.)	Accounting I Entrepreneurship Marketing Fundamentals Intro to Business/Marketing (or) Business, Marketing, and IT (Core)

Knowledge and Skills

Explore techniques used for staffing, organizing, leading, controlling, and planning to manage business activities.
Determine technical assistance needed by business owners
Identify sources of assistance for entrepreneurs/small-business owners
Develop company objectives
Develop strategies to achieve company goals/objectives
Describe the role of management in the achievement of quality
Identify external factors that affect planning
Identify assumptions for creating projected financial statements
Develop a business plan
Develop an organizational plan
Develop job descriptions
Establish personnel policies
Create orientation program
Explain wage and benefit programs
Develop a compensation plan
Maintain personnel records
Choose vendors
Negotiate contracts with vendors
Review performance of vendors
Negotiate service and maintenance contracts
Negotiate lease or purchase of facility
Develop a company budget
Use budgets to control operations
Develop expense-control plans
Analyze cash-flow patterns
Prepare cash-flow statements
Calculate financial ratios
Prepare balance sheets
Prepare profit-and-loss statements
Interpret financial statements
Analyze operating results in relation to budget/industry
Prepare financial statements for audit

Explore the concepts, processes, and systems needed to determine and satisfy customer needs/wants/expectations, meet business goals/objectives, and create new product/service ideas.
Explain methods to generate a product/service idea
Generate product/service ideas
Assess opportunities for import substitution
Determine product/service to fill customer need
Determine initial feasibility of product/service ideas
Plan product/service mix
Choose product name
Determine unique selling proposition
Develop strategies to position product/service
Build brand/image
Evaluate customer experience

Explore the processes and systems implemented to facilitate daily business operations.
Plan business layout
Determine equipment needs
Document business systems and procedures
Establish operating procedures
Develop project plans
Analyze business processes and procedures
Implement quality improvement techniques
Evaluate productivity of resources
Manage computer-based operating systems

Explore the processes, strategies, and systems needed to guide the overall business organization.
Conduct SWOT analysis
Conduct competitive analysis
Evaluate business acquisition options
Develop company goals/objectives
Develop business mission
Forecast income/sales
Conduct break-even analysis
Develop action plans
Develop business plan

Explore concepts, strategies, and systems needed to interact effectively with others.
Follow directions
Explain the nature of staff communication
Give directions for completing job tasks
Conduct staff meetings
Demonstrate self control
Show empathy for others
Use appropriate assertiveness
Demonstrate negotiation skills
Handle difficult customers/clients
Interpret business policies to customers/clients
Handle customer/client complaints
Explain the nature of organizational change
Describe the nature of organizational conflict
Explain the nature of stress management

Explore the economic principles and concepts fundamental to entrepreneurship/small-business ownership.
Explain the concept of productivity
Describe cost/benefit analysis
Analyze the impact of specialization/division of labor on productivity
Explain the concept of organized labor and business
Explain the law of diminishing returns
Describe the concept of economies of scale
Explain the nature of international trade
Describe small-business opportunities in international trade
Determine the impact of cultural and social environments on world trade
Explain the impact of exchange rates on trade
Evaluate influences on a nation's ability to trade

Explore concepts and strategies needed for career exploration, development, and growth.
Evaluate career opportunities based on current/future economy
Analyze employer expectations in the business environment
Explain the rights of workers
Explain employment opportunities in entrepreneurship

Explore the concepts, systems, and strategies needed to acquire, motivate, develop, and terminate staff.
Develop a personnel organizational plan
Develop job descriptions
Develop compensation plan/incentive systems
Organize work/projects for others
Delegate responsibility for job tasks
Determine hiring needs
Recruit new employees
Screen job applications/résumés
Interview job applicants
Select new employees
Negotiate new-hire's salary/pay
Dismiss/Fire an employee

Implement business ethics, regulations, and safeguards to protect the business and to create trust.
Implement managerial ethics
Apply trade regulations
Analyze environmental regulations
Comply with tax regulations
Fulfill business’s reporting requirements
Identify speculative business risks
Obtain insurance coverage
Develop strategies to protect digital data
Establish policies/procedures for preventing internal theft
Develop policies/procedures for preventing vendor theft
Develop procedures for preventing
Establish safety policies and procedures
Explain risk management
Correct hazardous conditions
Settle insurance claims

Explore the value of participating in a student organization to develop leadership skills and career development awareness.
Demonstrate team building skills
Share ideas for team development
Identify leadership skills necessary to develop a career as an entrepreneur
Lead others using positive statements
Develop team spirit
Enlist others in working toward a shared vision
Share authority, when appropriate
Value diversity
Recognize others’ efforts
Demonstrate leadership skills
Research purposes and goals of a student organization
Research scholarships available through student organizations for entrepreneurship
Identify opportunities for leadership training and development through student organizations

Accountability Measures, Assessments, or Evaluation Procedures

Required Brainbench Certifications (or equivalent industry certifications) Choose One:

• Business Communication
• Customer Assistance
• Managing People
• Business Ethics Awareness
• Business Concepts

Recommended Additional Competency Testing:

• MS PowerPoint
• Computer Fundamentals
• Telephone Concepts
• Interpersonal Communications
• Listening Skills

http://www.okcareertech.org/mkted/courseinfo/brainbench.htm


Required ODCTE Competency Testing:
Skills Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm

• Manager Trainee
• Salesmanship

http://www.okcareertech.org/certify


Recommended Industry Certifications:

• A*S*K Institute (MarkED)
  

http://www.askinstitute.org

Industry Alignments

National Content Standards for Entrepreneurship Education

Consortium for Entrepreneurship Education

Columbus, OH

www.entre-ed.org

Curriculum Resources

National Standards for Marketing Education
Marketing Education Resource Center
Columbus, OH
www.mark-ed.org

National Content Standards for Entrepreneurship Education
Consortium for Entrepreneurship Education
Columbus, OH
www.entre-ed.org

Priority Academic Student Skills (PASS), Economics Standards 1-11
Oklahoma State Department of Education

Instructional Textbooks and Resources:
Entrepreneurship: Ideas in Action 3E, 2006, C.L. Greene, Thomson/South-Western
http://www.ideas-in-action.swlearning.com
Marketing 2E, 2006, J.L. Burrow, Thomson/South-Western
http://www.marketxtra.swlearning.com
Marketing Essentials,2006, L.S. Farese, G. Kimbrell, C.A. Woloszyk, Glencoe/McGraw-Hill, Woodland Hills, CA.
http://www.marketingessentials.glencoe.com
Marketing Yourself, 2004, D. Ciletti, Thomson/South-Western
http://www.marketingyourself.swlearning.com
Retail Readiness Certification Prep, 2005, Thomson/South-Western
http://www.retailreadiness.swlearning.com
Junior Achievement
DECA
http://www.deca.org
OKCIS (Oklahoma Career Information System)
http://www.okcis.intocareers.org

This Course Found In These Career Majors