Course Title

E-Commerce Site Production

Course Description

The student will learn how to conduct business online and how to manage the technological issues associated with constructing an electronic-commerce website.

Contact

Carrie DeMuth
405-743-5426
cdemu@okcareertech.org

Knowledge and Skills

• Demonstrate knowledge about E-Commerce.
• Understand the different E-Commerce models.
• Explore existing on-line stores.
• Identify storefront services and software options.
• Demonstrate an understanding of planning & development of an E-Commerce site.
• List goals of a site.
• Identify international issues.
• List planning stages for an E-Commerce site.
• Allocate resources needed to build site (team members, skills, hardware, software).
• Develop site content.
• Identify shipping options for site.
• Demonstrate an understanding of payment processing.
• Explore electronic payment issues.
• Identify credit card issues.
• Set-up a merchant account.
• Define transaction processing.
• Identify taxation requirements.
• Identify and explain security issues.
• Identify security threats.
• Identify security procedures
• Define SSL/TSL & SET technologies.
• Define legal issues in E-Commerce.
• Identify E-Commerce customer service.
• Identify customer service options.
• Identify the differences between e-mail & telephone support.
• Explain customer discussion forums.
• Identify value-added options.
• Construct an E-Commerce site.
• Create the layout & design of website.
• Apply scripting technologies.
• Create database.
• Connect to payment gateway.
• Test data.
• Debug E-Commerce website.
• Monitor electronic commerce (E-commerce) trends and statistics.
• Provide solutions for business-to-consumer (B2C) and business-to-business (B2B) E-commerce.
• Compare E-commerce vs. traditional sales methods.
• Address security issues and legal aspects of E-commerce, including but not limited to jurisdiction, copyright, intellectual property, taxation, and software patents.
• Identify E-commerce marketing goals and online marketing strategies.
• Establish product pricing ranges and price changes and determine global versus niche product appeal.
• Research Internet demographics, product distribution methods, banner ads, exchange networks, and referrer programs.
• Maximize search engine placement and E-mail marketing.
• Evaluate usability and factors affecting usability, including but not limited to screen flow, click patterns, and customer services (FAQ and E-mail).
• Perform E-services and Customer Relationship Management (CRM) including the ability to formulate a CRM action plan and customer surveys.
• Identify synchronous and asynchronous services.
• Identify Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open Trading Protocol.
• Develop instant storefronts, including but not limited to entry-level packages for creating and managing electronic commerce storefronts.
• Select online electronic commerce packages, including but not limited to mid-level and high-level outsourcing solutions for electronic commerce site creation.
• Identify website development software, web server software, virtual directories, virtual servers, and multiple IP addresses.
• Determine database needs and requirements.
• Develop catalog design and components of online catalogs.
• Provide shopping cart implementation, including but not limited to shipping, taxation requirements and fulfillment tracking.
• Establish payment methods and payment gateways, including but not limited to accepting credit cards, verifying payment gateways, online transaction information, and credit card process transactions.
• Perform knowledge database installation, population, integration, and administration.
• Establish encryption schemes including but not limited to symmetric, asymmetric, and one-way.
• Perform security implementations including but not limited to hashing, message digests, and digital signatures.
• Establish certificate-related infrastructure and digital certificates.
• Configure Secure Sockets Layer (SSL), Secure Electronic Transactions (SET), and secure ordering pages of a site.
• Perform server monitoring and optimization.

Accountability Measures, Assessments, or Evaluation Procedures

CIW – Certified Internet Web Professional (select one):

• E-Commerce Designer
• Webmaster

Brainbench (select one):

• E-Commerce Concepts
• E-Commerce Implementation

Industry Alignments

Brainbench – http://www.brainbench.com/

CIW – Certified Internet Web Professional – http://www.ciwcertified.com/certifications/program.asp

Curriculum Resources

• E-Commerce Concepts, by Carol M. Cram
• CIW E-Commerce Designer, by ProsoftTraining
• Career Cluster Resources for Information Technology – http://www.careerclusters.org/resources/ClusterDocuments/itdocuments/ITFinal.pdf

This Course Found In These Career Majors