Course Title

Design Tools and Electronic Marketing

Course Description

Students will become proficient in the use of premier, leading edge tools designed to create graphically rich and intuitive websites, productions, and/or publications. The primary focus of this course includes color and design theories, accessibility, and marketing strategies resulting in a digital portfolio. (Layout Design Techniques can substitute for this course. Fundamentals of Web Design can substitute for this course in the Animator, 3D Animator, 3D Modeler, and Motion Graphics Artist Career Majors).

Contact

Carrie DeMuth
405-743-5426
cdemu@okcareertech.org

Knowledge and Skills

• Identify and incorporate standards for usability, ease of navigation, accessibility, and internationalization.
• Apply successful strategies and customer service techniques for electronic marketing.
• Design websites that incorporate various types of linking, animations, rollovers, and interactive forms.
• Work with dynamic text and XHTML.
• Acquire color and design strategies to support electronic marketing.
  
• Identify types of electronic marketing and develop a plan to market a digital portfolio.
  
• Select color and textures to enhance digital marketing.
• Enhance creative abilities to complement personal marketing skills.
  

Accountability Measures, Assessments, or Evaluation Procedures

(Select from the following)

Adobe ACE:

• Dreamweaver
• Flash
• Photoshop
  

Adobe Certified Associate:

• Web Communication Using Adobe Dreamweaver
  

Brainbench (2 exams required):

• Presentation Skills
• Marketing Concepts
  

• Select one:
• Dreamweaver
• Flash
• Photoshop
  

Industry Alignments

Brainbench - http://www.brainbench.com

Adobe - http://adobe.com/support/certification

Curriculum Resources

• Lynda Online Learning Library
• Adobe
• CIW Foundations curriculum
• Macromedia Flash MX 2004 Hands-On-Training, Peachpit Press, ISBN#0321202988
• Foundation Flash MX 2004, Friends of Ed, ISBN#1590593030
• Macromedia Flash MX 2004:  Training from the Source, Macromedia Press, ISBN#0321213424
• Exploring 3D Modeling with 3ds max 6, Delmar Learning, ISBN#1401871097
• Learning Discreet 3ds max 6 with: George Maestri, Move-based workshop
• MAYA Learning Community
• Performing with Projects for the Entrepreneur:  Microsoft Office 2003, Blanc and Vento, ISBN: 0-619-18445-0
  
• Color Harmony, Chijiiwa, ISBN 0-93560-306-9
• Designer’s Color Manual, Fraser and Banks, ISBN 0-8118-4210-X
• The Non-Designer’s Design Book, ISBN 1-56609-159-4
• The Digital Designer, ISBN 0-7668-7347-1
• Looking Good in Presentations, 3^rd ed., The Coriolis Group, 1999
• http://patsula.com/businessplanguides/
  
• Adobe - Educators: Digital Design Foundations of Web Design http://www.adobe.com/education/resources/k12/instructional/digitaldesign/index.html
• Career Cluster Resources for Information Technology – http://www.careerclusters.org/resources/ClusterDocuments/itdocuments/ITFinal.pdf
• Adobe - http://partners.adobe.com/public/ace/main.html
• MAYA Learning Community
• Performing with Projects for the Entrepreneur: Microsoft Office 2003, Iris Blanc, Cathy Vento; ISBN: 0-619-18445-0http://patsula.com/businessplanguides/
• Adobe - Educators: Digital Design Foundations of Web Design http://www.adobe.com/education/resources/k12/instructional/digitaldesign/index.html

This Course Found In These Career Majors