Course Title

Advanced Fashion Marketing

Course Description

This is a course of study designed to develop advanced skills required for a career in Fashion Marketing. Course content includes preparation for understanding trends in the fashion industry, performing market research, exploring entrepreneurship, performing a business analysis, managing business finances, buying merchandise for the industry, pricing, controlling inventory, securing a supervisory position, planning a promotional event, developing visual merchandising and store presentation, selling, exploring technology in the industry, and developing leadership skills by participating in the DECA (an association of marketing students) student organization.

Contact

Ida Fryhover
Program Specialist
405-743-5743
ifryh@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8305	No	120 Hours This course is given credit for the Carnegie Unit. This course is taught 175 days at 50 minutes per class period at the lowest common denominator in the high schools and 55 minutes per day in the Technology Center. (120 is based on a Carnegie Unit, which accounts for 175 forty-five(45)minute class periods per school year.)	Fashion Marketing

Knowledge and Skills

Explore market trends in the fashion industry.
Identify influences on fashion trends
Develop a fashion forecast
Compare and contrast trends within sectors of the fashion industry

Analyze economics affecting the fashion industry.
Describe types of business ownership in the fashion industry
Examine the impact of government regulations on the fashion industry
Analyze the factors that influence productivity
Examine the concepts of specialization and division of labor
Analyze the role of organized labor in the fashion industry
Differentiate between domestic and international production
Interpret the phases of the business cycle and their impact on the fashion industry

Create a fashion business using concepts and processes associated with successful entrepreneurial performance.
Determine opportunities for venture creation
Assess opportunities for venture creation
Describe idea-generation methods
Generate venture ideas
Determine feasibility of ideas
Assess start-up requirements
Assess risks associated with venture
Use components of a business plan to define venture idea
Distinguish between debt and equity financing for venture creation
Select sources to finance venture creation/start-up
Explain factors to consider in determining human resource needs

Explore legal issues in the fashion industry.
Identify laws governing practices in the fashion industry
Identify government agencies involved in monitoring practices in the fashion industry
Explore labor practices in the fashion industry

Perform a market research study using concepts ,strategies, and systems to obtain and convey ideas and information.
Plan and define research for marketing decision-making
Interpret descriptive statistics for marketing decision-making
Interpret correlations
Display data in charts/graphs or in tables
Write executive summary of research paper
Prepare and use presentation software to support reports
Present findings orally
Use audio/visual aids effectively
Prepare written reports for decision-making
Post marketing results electronically

Prepare a budget using financial concepts to make business decisions.
Explain the purposes and importance of obtaining business credit
Establish credit policies
Develop billing and collection policies
Establish financial goals and objectives
Develop and monitor budget
Manage cash flow
Budget and plan for the purchase
Compute retail math

Manage inventory control.
Implement promotion plans.
Prepare a merchandising plan.

Participate in a student organization to develop leadership skills and career development awareness.
Demonstrate team building skills
Share ideas for team development
Identify leadership skills necessary to develop a career as an buyer/merchandiser

Accountability Measures, Assessments, or Evaluation Procedures

Required (1) Brainbench Certification:

• Marketing Concepts (or)
• Sales Concepts

http://www.okcareertech.org/mkted/courseinfo/brainbench.htm


Recommended Industry Certifications:

• A*S*K (MarkEd)

http://www.askinstitute.org

• Retail Readiness

http://www.nrf.com


Recommended ODCTE Certifications:
Skill Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm

• Manager Trainee
• Salesmanship
  

http://www.okcareertech.org/certify

Industry Alignments

Curriculum Resources

Retail Readiness Certification Prep, 2005, Thomson/South-Western
http://www.retailreadiness.swlearning.com
Fashion Marketing, Dotty Boen Oelkers, Thomson South-Western, 2004, Mason, OH
http://www.fashion.swlearning.com
School Store Operations, 2005, DECA, Inc.
DECA
http://www.deca.org
Mean Jeans Manufacturing Co. 4E, Weeks, Thomson-South-Western, 2007
http://www.swlearning.com
Virtual Business-Retailing, Knowledgematters, Inc.
http://www.knowledgematters.com
OKCIS (Oklahoma Career Information System)
http://www.okcis.intocareers.org

This Course Found In These Career Majors