Course Title

Entrepreneurship

Course Description

This course is designed for the study of all aspects of starting a business. The course includes the basic fundamentals of marketing and business operations. Through self-assessment activities, students will identify their potential for creating a business or a marketable product/idea. Students will apply what they learn by developing their own business plan. Self-employment is presented as a viable career option. Students will develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization.

Contact

Ida Fryhover
Program Specialist
405-743-5473
ifryh@okcareertech.org

OCAS Codes	OHLAP Credit	Course Length	Prerequisites
8334	No	120 Hours This course is given credit for the Carnegie Unit. This course is taught 175 days at 50 minutes per class period at the lowest common denominator in the high schools and 55 minutes per day in the Technology Center. (120 is based on a Carnegie Unit, which accounts for 175 forty-five(45)minute class periods per school year.)	Marketing Fundamentals Intro to Business/Marketing (or) Business,Marketing, and IT (Core)

Knowledge and Skills

Explore concepts and processes associated with successful entrepreneurial performance
Explain the need for entrepreneurial discovery
Discuss the entrepreneurial discovery processes
Assess global trends and opportunities
Determine opportunities for venture creation
Assess opportunities for venture creation
Describe idea-generation methods
Generate venture ideas
Determine feasibility of ideas
Describe entrepreneurial planning considerations
Explain tools used by entrepreneurs for venture planning
Assess start-up requirements
Assess risks associated with venture
Describe external resources useful to entrepreneurs during concept development
Assess the need to use external resources for concept development
Describe strategies to protect intellectual property
Use components of a business plan to define venture ideas

Explore the personal traits/behaviors associated with successful entrepreneurial performance
Describe desirable entrepreneurial personality traits
Determine personal biases and stereotypes
Determine interests
Evaluate personal capabilities
Conduct self-assessment to determine entrepreneurial potential
Demonstrate problem-solving skills
Assess risks
Assume personal responsibility for decisions
Use time-management principles
Develop tolerance for ambiguity
Use feedback for personal growth
Demonstrate creativity
Set personal goals

Explore fundamental business concepts that affect business decision making
Describe crucial elements of a quality culture/continuous quality improvement
Describe the role of management in the achievement of quality
Explain the nature of managerial ethics
Describe the need for and impact of ethical business practices
Explain marketing management and its importance in a global economy
Explain the nature and scope of operations management
Explain the concept of management
Explain the concept of financial management

Explore concepts, strategies, and systems needed to interact effectively with others
Make oral presentations
Apply effective listening skills
Use proper grammar and vocabulary
Reinforce service orientation through communication
Respect the privacy of others
Explain ethical considerations in providing information
Demonstrate self control
Show empathy for others
Use appropriate assertiveness
Demonstrate negotiation skills
Handle difficult customers/clients
Interpret business policies to customers/clients
Handle customer/client complaints

Explore concepts and procedures needed for basic computer operations
Demonstrate basic search skills on the web
Evaluate credibility of Internet resources
Demonstrate file management skills
Communicate by computer
Solve routine hardware and software problems
Operate computer-related hardware peripherals
Explain the nature of e-commerce
Describe the impact of the Internet on a business
Develop a basic website

Explore the economic principles and concepts fundamental to entrepreneurship/small-business ownership
Distinguish between economic goods and services
Explain the factors of production
Explain the concept of scarcity
Explain the concept of opportunity costs
Describe the nature of economics and economic activities
Determine forms of economic utility created by business activities
Explain the principles of supply and demand
Describe the concept of price
Explain measures used to analyze economic conditions
Explain the nature of the Consumer Price Index
Explain the concept of Gross Domestic Product
Determine the impact of business cycles on business activities
Determine factors affecting business risk
Describe types of market structures
Determine the impact of small business/entrepreneurship on market economies

Explore personal money-management concepts, procedures, and strategies
Describe the sources of income (wages/salaries, interest, rent, dividends, transfer payments, etc.)
Read and interpret a pay stub
Explain the time value of money
Recognize types of currency (paper money, coins, banknotes, government bonds, treasury notes, etc.)
Explain legal responsibilities associated with use of money
Describe costs associated with credit
Set financial goals
Complete financial instruments
Maintain financial records
Read and reconcile financial statements
Develop personal budget

Explore the financial concepts and tools used in making business decisions
Prepare estimated/projected income statement
Estimate cash-flow needs
Prepare estimated/projected balance sheet
Explain the purposes and importance of obtaining business credit

Explore the value of participating in student organization to develop leadership and teamwork skills
Participate as a team member
Make positive contributions to accomplish team goals
Lead others using positive statements
Develop team spirit
Enlist others in working toward a shared vision
Share authority, when appropriate
Value diversity
Recognize others’ efforts
Demonstrate leadership skills
Identify purposes and goals of a student organization
Identify opportunities for leadership training and development through student organizations

Accountability Measures, Assessments, or Evaluation Procedures

Required (1)Brainbench Certifications (or equivalent industry certifications):

• Business Communication
• Customer Assistance
• Business Ethics Awareness
• Business Concepts

Recommended Additional Brainbench Competency Testing:

• Computer Fundamentals
• Business Ethics Awareness
• Telephone Concepts
• Interpersonal Communications
• Listening Skills

http://www.okcareertech.org/mkted/courseinfo/brainbench.htm


Required ODCTE Certification:
Skills Standards
http://www.okcareertech.org/testing/Skills%20Standards/Marketing_Career_Cluster.htm

• Manager Trainee

http://www.okcareertech.org/certify


Recommended Industry Certification:

• A*S*K Institute (MarkED)
  

http://www.askinstitute.org

Industry Alignments

National Standards for Marketing Education
Marketing Education Resource Center
Columbus, OH
www.mark-ed.org

National Content Standards for Entrepreneurship Education
Consortium for Entrepreneurship Education
Columbus, OH
www.entre-ed.org

Priority Academic Student Skills (PASS), Economic Standards 1-11
Oklahoma State Department of Education

Curriculum Resources

Instructional Textbooks and Resources:
Exploring Entrepreneurship and Economics,2007, C.L. Greene, Thomson/South-Western
http://www.exploringXtra.swlearning.com
Entrepreneurship: Ideas in Action, 2006, C.L. Greene, Thomson/South-Western
http://www.ideas-in-action.swlearning.com
Marketing 2E, 2006, J.L. Burrow, Thomson/South-Western
http://www.marketxtra.swlearning.com
Marketing Essentials,2006, L.S. Farese, G. Kimbrell, C.A. Woloszyk, Glencoe/McGraw-Hill, Woodland Hills, CA.
http://www.marketingessentials.glencoe.com
Marketing Yourself, 2004, D. Ciletti, Thomson/South-Western
http://www.marketingyourself.swlearning.com
Retail Readiness Certification Prep, 2005, Thomson/South-Western
http://www.retailreadiness.swlearning.com
JA Company Program and JA Titan, Junior Achievement
DECA
http://www.deca.org
OKCIS (Oklahoma Career Information System)
http://www.okcis.intocareers.org

This Course Found In These Career Majors