Course Development Guide

August 1, 2008

Course Title

Equine Marketing Techniques

Course Description

This course is an introduction to quality as it pertains to marketing, pedigree analysis, catalog potential, geographic resources, consistency and total winners, sales environments, creation of an illusion, advertising and sale horse preparation.

Contact

Larry Bullock
405-743-5147
lbull@okcareertech.org

OCAS Codes OHLAP Credit Course Length Prerequisites
None
No
15 Hours

Knowledge and Skills

Equine: General Equine Assistant - CTTC

http://www.okcareertech.org/testing/Skills%20Standards/Agriculture_Career_Cluster.htm

Accountability Measures, Assessments, or Evaluation Procedures

Equine: General Equine Assistant - CTTC

http://www.okcareertech.org/testing/Skills%20Standards/Agriculture_Career_Cluster.htm

Industry Alignments

Oklahoma Quarter Horse Association

Quarter Horse Racing Association

Thoroughbred Association

Curriculum Resources

Equine Management and Production - CIMC

Supplemental VHS and DVDs - CIMC

www.okcimc.com

This Course Found In These Career Majors