Lessons About the Real World of Marketing

Lessons About the Real World of Marketing

Crystal Nance, left, and Joanne Weaver, Broken Arrow High School marketing education students react to the notice of a $250 license fee that is due immediately for their store in “The Mall.” The entrepreneurship simulation activity gives students a glimpse into the reality of owning their own business.

Jennifer Whitson, center, Latta High School marketing education student, reacts to the notice of a $750 insurance premium that is due immediately for her team’s store in “The Mall.” The entrepreneurship simulation activity gives students a glimpse into the reality of owning their own business.

Charlie Bright, Broken Arrow High School marketing education student, hesitates to draw from the envelope offered by Kristie Suttee, sales manager of the Tulsa Doubletree Downtown. Suttee is one of the business professionals volunteering their time serving as judges for this entrepreneurship simulation activity. Bright pulled a $350 utility bill that was due from the envelope containing a variety of expenses a typical store must pay for his team’s store “The Athlete Zone.”

CareerTech high school marketing education students received hands-on learning in television and radio ad development and production at the first Leadership Development Academy’s entrepreneurship simulation activity provided recently during the 60th DECA Career Development Conference. Students shown from the left: Crystal Nance and Joanne Weaver Broken Arrow High School and Kari Lefebvre, Western Heights.

Crystal Nance, left, Joanne Weaver, center, both from Broken Arrow High School and Kari Lefebvre, Western Heights High School create a radio jingle for their store “Accent Yourself.” This activity is part of DECA’s Leadership Development Academy’s entrepreneurship simulation activity.

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Crystal Nance, left, and Joanne Weaver, Broken Arrow High School marketing education students react to the notice of a $250 license fee that is due immediately for their store in “The Mall.” The entrepreneurship simulation activity gives students a glimpse into the reality of owning their own business.
Jennifer Whitson, center, Latta High School marketing education student, reacts to the notice of a $750 insurance premium that is due immediately for her team’s store in “The Mall.” The entrepreneurship simulation activity gives students a glimpse into the reality of owning their own business.
Charlie Bright, Broken Arrow High School marketing education student, hesitates to draw from the envelope offered by Kristie Suttee, sales manager of the Tulsa Doubletree Downtown. Suttee is one of the business professionals volunteering their time serving as judges for this entrepreneurship simulation activity. Bright pulled a $350 utility bill that was due from the envelope containing a variety of expenses a typical store must pay for his team’s store “The Athlete Zone.”
CareerTech high school marketing education students received hands-on learning in television and radio ad development and production at the first Leadership Development Academy’s entrepreneurship simulation activity provided recently during the 60th DECA Career Development Conference. Students shown from the left: Crystal Nance and Joanne Weaver Broken Arrow High School and Kari Lefebvre, Western Heights.
Crystal Nance, left, Joanne Weaver, center, both from Broken Arrow High School and Kari Lefebvre, Western Heights High School create a radio jingle for their store “Accent Yourself.” This activity is part of DECA’s Leadership Development Academy’s entrepreneurship simulation activity.