Planning, managing and performing marketing activities to reach organizational objectives such as brand management, professional sales, merchandising, marketing communications and market research.
Using the drop-down menu, select the fiscal school year and the cluster area needed.
Oklahoma Marketing Cluster Team Leader
Oklahoma Department of Career and Technology Education
1500 W. Seventh Street
Stillwater, OK 74074
State Program Name Descriptions by Pathway
Pathway Plans of Study
- Professional Sales
- Marketing Communications
- Marketing Management
- Sample Marketing Cluster Plan of Study
Curriculum Resource Documents
The testing guides and sequence of courses are located on ctYou, the CareerTech online community, at https://ctYou.org. Many areas of ctYou are restricted to the Oklahoma CareerTech community. If you need access, contact the BMITE division for login instructions. Once you are a member of the ctYou community:
- Log in to ctYou.
- Scroll to Course Categories.
- Select BMITE.
- Select the BMITE Teacher Resources Course.
- Select Curriculum.
For information on the cluster model, cluster and pathways plans of study and knowledge and skills, go to the
For career exploration and job analysis information, go to