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Arts, A/V Technology and Communication Cluster

Featured products in the Arts, A/V Technology and Communication cluster

CIMC supports instructors and programs in the Arts, A/V Technology and Communications career cluster by providing a variety of instructional materials, ranging from career exploration to occupational preparation. Some of our related resources are featured below. Many others are available. See the Career Clusters Resource Matrix for a more comprehensive list of products available in your cluster. To learn more, or to order any of these materials, contact our customer service department at 800.654.4502 or by e-mail, or use our online catalog.

Advertising and Design

AdvertisingAndDesignCoverThis new curriculum will introduce students to the exciting field of advertising and design! Upon completion of Advertising and Design, each student will have a portfolio showcasing their work, including (but not limited to) print ads, logos, menus, 2D and 3D product labels and Web banners. Advertising and Design prepares the student for a successful career in this creative and challenging field!

Units include:

  • Introduction to Advertising and Design
  • File Types, Uses and Management
  • Getting Started
  • Legal Issues and Copyright Laws
  • Elements and Principles of Design
  • Typography
  • Color Principles
  • Advertising Strategies and Branding
  • Page Layout
  • Vector Illustration
  • Raster Imaging
  • Project Management
  • Web Portfolio

We are offering unit 10, "Vector Illustration," as a free sample for you to download.

Vector Illustration, Student Guide (PDF file, 1.37 MB)
Vector Illustration, Student Workbook (PDF file, 3.63 MB)


Graphic Communications Series

presscover.jpgOur Graphics Communications series includes Orientation to Graphic Communications, Press Operations: Binding and Finishing, and Digital File Preparation and Output.

Orientation to Graphic Communications is newly revised and contains three new units: "Job Application Skills," "Introduction to Binding and Finishing," and "Introduction to Digital File Preparation and Output." This book introduces students to job opportunities in the printing industry and the basic concepts and skills necessary to be employed in an entry-level graphic communications occupation. It is endorsed by PrintED and aligns to their curriculum standard.

The revised Press Operations: Binding and Finishing contains two new units on binding and finishing, including troubleshooting. This book deals with offset press systems and operating procedures, and addresses the important economic aspects of pricing, waste management, the overall costs of doing business, and binding and finishing. Binding and Finishing is also endorsed by PrintED and aligns to their curriculum standard.

Digital File Preparation and Output takes students through the entire digital file preparation and output process, from creating a document to successfully sending a file to a print shop or service bureau.

Books in the Graphic Communications series cover the Printing Technology pathway in the Arts, A/V Technology and Communications cluster.

We are offering a section of Orientation to Graphic Communications unit 3, "Shop Safety," as a free sample to download.

Shop Safety, Student Guide (PDF file, 574 KB)
Shop Safety , Student Workbook (PDF file, 463 KB)


Communications in Agriculture

comminagcover.jpgCommunications in Agriculture is designed to introduce students to topics related to promoting agriculture through a variety of media sources. It is a specialized course for students interested in pursuing a career in communications. This product features a full-color student and teacher edition. The activities and assignments are included along with Powerpoints and tests in Word and ExamView formats on a Teacher Resource CD (AG 8045).

Units Include:

  • Communication Theory
  • Photographic Journalism
  • Business Writing and Resumes
  • Journalistic Writing
  • Broadcasting Media
  • Graphic Design
  • Creating Presentations
  • Delivering Presentations

We are offering unit 2, "Photographic Journalism," as a free sample for you to download.

Photographic Journalism, Teacher Edition (PDF file, 2.22 MB)
Photographic Journalism, Student Edition (PDF file, 2.69 MB)


Multimedia Technology Learning Activity

multimediatlacover.jpgThe Multimedia TLA introduces students to the various areas multimedia, including digital imaging and photography, video production, desktop publishing, PowerPoint presentations, and making computer and video games. The materials are in full color and are presented on a CD to be duplicated or printed as needed. Activities and reviews/quizzes are included on the CD in Microsoft Word format to allow for customization.

Multimedia covers the following pathways in the Arts, Audio/Video Technology and Communications cluster:

  • Audio and Video Technology
  • Journalism and Broadcasting
  • Printing Technology
  • Visual Arts

Multimedia also covers the Interactive Media pathway in the Information Technology cluster.

We are offering the section "Desktop Publishing" as a free sample for you to download.

Desktop Publishing (PDF file, 2.67 MB)


Online Competency Testing

Our Testing division offers online competency tests for several different careers in the Arts, A/V Technology and Communications cluster.

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