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Career Major Information
Western Technology Center - Sayre
2013
Marketing, Sales & Service
Professional Sales and Marketing
Sports & Entertainment Marketing Assistant
Sports & Entertainment Marketing Assistant
MK0020027
Students will learn about the “marketing OF sports” as well as about companies that “market THROUGH sports” and plan promotions by studying various target markets, demographics, needs and wants, pricing strategies, using primary and secondary research methods. Students will analyze celebrities and how their image is tied to endorsements and study endorsement contracts. They will also learn how movies are distributed and marketed to consumers, study film festivals, the product life cycle of celebrities and products and how that affects pricing strategies and promotions. Students will write ads (radio, TV, print), compile an Advertising Manual that shows the various types of print ads and create mock ad campaigns from concept to storyboarding to client presentations. In addition, students will prepare a resume, learn how to interview for jobs, fill out job applications, write business letters and build a portfolio.
No
540.0
No
Courses
  Course Code Course Title Hours Actions
Course in official sequence BT00072 Intro to Sports Marketing 60.00 View Course In Official Course Catalog
Course in official sequence BT00023 Sports and Entertainment Marketing 120.00 View Course In Official Course Catalog
Course in official sequence BT00101 Business and Marketing Communications 60.00 View Course In Official Course Catalog
Course in official sequence BT00070 Advertising Strategies 120.00 View Course In Official Course Catalog
Course in official sequence BT00021 Sales and Sales Promotion 60.00 View Course In Official Course Catalog
Course in official sequence BT00110 Career Major Capstone 120.00 View Course In Official Course Catalog