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Career Major Information
Western Technology Center - Sayre
2013
Marketing, Sales & Service
Marketing Communications and Promotion
Public Relations Manager
Public Relations Manager
MK0040004
This major prepares students for careers in managing the public relations function to promote business success. In addition to customer service, marketing, communications, and advertising skills, students learn the art and science of management and supervision in problem-solving, decision making and working with and through other people to accomplish business goals. Students conduct and analyze a market research study and prepare a promotional campaign based on the results of their research. They develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major gain the skills required for the National Retail Federationā€™s (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute certificates and Sales and Marketing Executives International (SMEI) certificates.
No
900.0
Yes
Courses
  Course Code Course Title Hours Actions
Course in official sequence BT00002 Employment Essentials 60.00 View Course In Official Course Catalog
Course in official sequence BT00026 Customer Service 60.00 View Course In Official Course Catalog
Course in official sequence BT00116 Marketing Fundamentals 120.00 View Course In Official Course Catalog
Course in official sequence BT00101 Business and Marketing Communications 60.00 View Course In Official Course Catalog
Course in official sequence BT00069 Public Relations Marketing 120.00 View Course In Official Course Catalog
Course in official sequence BT00070 Advertising Strategies 120.00 View Course In Official Course Catalog
Course in official sequence BT00022 Business Management and Supervision 120.00 View Course In Official Course Catalog
Course in official sequence BT00071 Marketing Research 120.00 View Course In Official Course Catalog
Course in official sequence BT00110 Career Major Capstone 120.00 View Course In Official Course Catalog
  BT00223 Advanced Career Major Capstone -- View substitute course in official framework