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Career Major Information
Western Technology Center - Sayre
2013
Marketing, Sales & Service
Marketing Communications and Promotion
Public Information Specialist
Public Information Specialist
MK0040005
Students use customer service, marketing and sales skills to develop effective advertising strategies. They explore different marketing tools to relay information to consumers, organizations and the media. And they learn marketing management functions that help establish and maintain the lines of communication necessary to promote business success. Students develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major learn skills required for the National Retail Federationā€™s (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute Certificates.
No
720.0
Yes
Courses
  Course Code Course Title Hours Actions
Course in official sequence BT00002 Employment Essentials 60.00 View Course In Official Course Catalog
Course in official sequence BT00026 Customer Service 60.00 View Course In Official Course Catalog
Course in official sequence BT00116 Marketing Fundamentals 120.00 View Course In Official Course Catalog
Course in official sequence BT00101 Business and Marketing Communications 60.00 View Course In Official Course Catalog
Course in official sequence BT00021 Sales and Sales Promotion 60.00 View Course In Official Course Catalog
Course in official sequence BT00070 Advertising Strategies 120.00 View Course In Official Course Catalog
Course in official sequence BT00069 Public Relations Marketing 120.00 View Course In Official Course Catalog
Course in official sequence BT00110 Career Major Capstone 120.00 View Course In Official Course Catalog
  BT00223 Advanced Career Major Capstone -- View substitute course in official framework