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Career Major Information
Francis Tuttle Technology Center - Rockwell
2013
Marketing, Sales & Service
Marketing Communications and Promotion
Marketing Communications Associate
Marketing and Communications Associate
MK0040001
Students in this major learn to conduct market research, analyze results and create promotional campaigns based on the research. Students explore different marketing tools to relay information to consumers, organizations and the media and to promote business success. Students also gain customer service, merchandizing and sales skills. Students develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major learn skills required for the National Retail Federationā€™s (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute Certificates.
No
960.0
Yes
Courses
  Course Code Course Title Hours Actions
Course in official sequence BT00182 Fundamentals of Technology 120.00 View Course In Official Course Catalog
  BT00113 Business and Computer Technology -- View substitute course in official framework
Course in official sequence BT00002 Employment Essentials 60.00 View Course In Official Course Catalog
Course in official sequence BT00026 Customer Service 60.00 View Course In Official Course Catalog
Course in official sequence BT00116 Marketing Fundamentals 120.00 View Course In Official Course Catalog
Course in official sequence BT00101 Business and Marketing Communications 60.00 View Course In Official Course Catalog
Course in official sequence BT00073 Product & Service Sales 60.00 View Course In Official Course Catalog
Course in official sequence BT00070 Advertising Strategies 120.00 View Course In Official Course Catalog
Course in official sequence BT00071 Marketing Research 120.00 View Course In Official Course Catalog
Course in official sequence BT00069 Public Relations Marketing 120.00 View Course In Official Course Catalog
Course in official sequence BT00110 Career Major Capstone 120.00 View Course In Official Course Catalog
  BT00223 Advanced Career Major Capstone -- View substitute course in official framework