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Agricultural Education
AG00013
Agricultural Sales and Marketing
120.00
This is a one-credit course that typically builds on the Introduction to Agribusiness and Management course and is for students interested in marketing processes, particularly selling and distribution. Major topics include the meaning and importance of marketing, the role and functions of agricultural commodity marketing, international agricultural marketing, agricultural input marketing, preparing marketing plans, promotion and advertising, personal selling, agribusiness communication, technology in sales and marketing, leadership and personal development, FFA, and supervised experience.
Kurt Murray
kmurr@okcareertech.org
(405) 743-5489
Introduction to Agriscience



Unit AMS1: The meaning and importance
of agricultural marketing and sales (7 hours)



Benchmark AMS1-1: Students will define
marketing and discuss its role in the agricultural industry.



Benchmark AMS1-2: Students will define
sales and relate its importance in the agricultural industry.



Benchmark AMS1-3: Students will discuss
the importance and scope of agricultural marketing and sales in Oklahoma, the
nation, and internationally.



Unit AMS2: Career entry and advancement
in agricultural marketing and sales (5 hours)



Benchmark AMS2-1: Students will
identify occupations in agricultural marketing and sales and competencies
needed for occupational entry and advancement.



Benchmark AMS2-2: Students will name
and describe important personal skills for success in agricultural marketing
and sales careers.



Unit AMS3: Personal and occupational
safety in agricultural marketing and sales (4 hours)



Benchmark AMS3-1: Students will assess
personal and occupational safety situations in agricultural marketing and sales
work and choose appropriate safety practices.



Benchmark AMS3-2: Students will
properly select, use, and maintain personal protective equipment when working
in agricultural marketing and sales careers.



Unit AMS4: Marketing functions (12
hours)



Benchmark AMS4-1: Students will list
and explain functions in agricultural marketing.



Benchmark AMS4-2: Students will explain
concepts associated with adding value to agricultural commodities.



Benchmark AMS4-3: Students will explain
vertical and horizontal integration in agricultural marketing and name examples
of commodities that may be marketed as such.



Benchmark AMS4-4: Students will
identify marketing institutions and explain the role of each in agricultural
marketing.



Unit AMS5: Consumer and business
impacts on marketing (13 hours)



Benchmark AMS5-1: Students will define
the term, consumer, and explain the importance of consumers in agricultural
marketing.



Benchmark AMS5-2: Students will list
and interpret the consumer decision process.



Benchmark AMS5-3: Students will
identify trends in the consumer marketing process as related to agriculture.



Benchmark AMS5-4: Students will explain
the "business market" and how buying decisions are made in the agricultural
industry.



Benchmark AMS5-5: Students will discuss
the impact of current events on agricultural marketing.



Benchmark AMS5-6: Students will
describe quality advertising and develop print and/or multimedia advertisements.



Unit AMS6: Agricultural input marketing
(11 hours)



Benchmark AMS6-1: Students will explain
the meaning and scope of agricultural inputs.



Benchmark AMS6-2: Students will
identify and explain the roles of intermediaries in agricultural input marketing.



Benchmark AMS6-3: Students will
describe the role of competition and market share in agricultural input
marketing.



Benchmark AMS6-4: Students will explain
the role of biotechnology and products involving genetic engineering in
agricultural input marketing.



Unit AMS7: Agricultural commodity
marketing (13 hours)



Benchmark AMS7-1: Students will explain
the meaning and scope of agricultural commodity marketing and relate marketing
to resource allocation.



Benchmark AMS7-2: Students will
identify major commodity trading centers in the United States and
internationally.



Benchmark AMS7-3: Students will list
and explain approaches and channels in agricultural commodity marketing.



Benchmark AMS7-4: Students will
describe the role and practices of commodity futures marketing.



Benchmark AMS7-5: Students will explain
the meaning and use of contract production.



Benchmark AMS7-6: Students will
describe the role of technology in marketing, including e-marketing.



Unit AMS8: International agricultural
marketing (11 hours)



Benchmark AMS8-1: Students will explain
the meaning and scope of international agricultural marketing.



Benchmark AMS8-2: Students will
describe the importance of research in international agricultural marketing.



Benchmark AMS8-3: Students will discuss
the roles of tariffs, grades, subsidies, and international product standards
and relate these to market integrity.



Benchmark AMS8-4: Students will explain
marketing challenges with bioengineered products.



Benchmark AMS8-5: Students will define
agroterrorism and explain how such can impact marketing.



Unit AMS9: Marketing plans (18 hours)



Benchmark AMS9-1: Students will explain
the meaning and benefits of marketing plans.



Benchmark AMS9-2: Students will
identify the parts of marketing plans and describe the information in each
part.



Benchmark AMS9-3: Students will discuss
the procedures followed in developing and using marketing plans.



Benchmark AMS9-4: Students will work as
a team to develop a marketing plan.



Unit AMS10: Selling in the agricultural
industry (19 hours)



Benchmark AMS10-1: Students will
discuss the meaning and importance of selling in the agricultural industry.



Benchmark AMS10-2: Students will
describe sales processes used in the agricultural industry.



Benchmark AMS10-3: Students will
explain the meaning of sales calls and how to set objectives for such calls.



Benchmark AMS10-4: Students will name
and explain important personal skills in selling and prepare a plan to develop
such skills.



Benchmark AMS10-5: Students will describe
the process of taking sales orders.



Benchmark AMS10-6: Students will
explain the process of receiving and counting payments.



Unit AMS11: Agricultural education (7
hours)



Benchmark AMS11-1: Students will manage
an appropriate supervised experience in the areas of agricultural marketing and
selling.



Benchmark AMS11-2: Students will
identify opportunities for participation and advancement in the FFA related to
agricultural marketing and sales.



Chicago Mercantile Exchange Commodity Marketing Manual, 2006. CME Commodity Products, Chicago, Illinois.

http://www.cme.com



Introduction to Ag Sales and Service - CIMC
Agricultural Business Management -CIMC

http://www.okcimc.com

Investing in Futures and Options Markets, Catlett and Libbin. 1999. Delmar Publishers.

http://www.agriculture.delmar.cengage.com




No
8020
Yes
No
Yes
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Agriculture, Food & Natural Resources Agribusiness and Management Agribusiness and Management