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Agricultural Education
Introduction to Agribusiness
Introduction to Agribusiness and Management, a one-credit course, is the first course in the Agribusiness and Management Pathway and is for students with interests in managing and operating agricultural businesses. Major topics include the nature and importance of agribusiness and agricultural industry; the meaning and role of management; economic systems and ways of doing business; the meaning and nature of entrepreneurship; obtaining and using resources; risk management; starting an agribusiness; developing a business plan; complying with legal regulations; records and financial analysis; personal development; careers and employability skills; FFA; and supervised experience.
Kurt Murray
Introduction to Agriscience

Unit AGB1: The meaning and importance
of agribusiness (7 hours)

Benchmark AGB1-1: Students will define
agribusiness and explain the three sectors of agribusiness.

Benchmark AGB1-2: Students will discuss
the importance and scope of agribusiness in Oklahoma and the nation.

Unit AGB2: Career entry and advancement
in agribusiness and management (5 hours)

Benchmark AGB2-1: Students will
identify occupations in agribusiness and management and list the competencies
needed for occupational entry and advancement.

Benchmark AGB2-2: Students will name
and describe important personal skills for success in agribusiness and
management careers.

Unit AGB3: Personal and occupational
safety in agribusiness and management (4 hours)

Benchmark AGB3-1: Students will assess
personal and occupational safety situations in agribusiness and management
work, including manufacturing facilities, and choose appropriate safety

Benchmark AGB3-2: Students will
properly select, use, and maintain personal protective equipment when working
in agribusiness and management careers.

Unit AGB4: Economic systems and
agribusiness (11 hours)

Benchmark AGB4-1: Students will
identify kinds of economic systems and describe the role of government in each.

Benchmark AGB4-2: Students will explain
the meaning and kinds of competition.

Benchmark AGB4-3: Students will name
types of agribusiness ownership and describe each.

Benchmark AGB4-4: Students will explain
the meaning and interaction of supply and demand in profitable agribusiness
endeavors and describe other basic economic principles.

Unit AGB5: Entrepreneurship (12 hours)

Benchmark AGB5-1: Students will explain
the meaning and importance of entrepreneurship.

Benchmark AGB5-2: Students will list
and interpret characteristics of successful and unsuccessful entrepreneurships.

Benchmark AGB5-3: Students will
identify the kinds and sources of resources needed in entrepreneurship

Benchmark AGB5-4: Students will
describe how to identify opportunities in entrepreneurship and sources of

Benchmark AGB5-5: Students will identify
major steps in starting a new agribusiness to assure its success.

Unit AGB6: Business plans (16 hours)

Benchmark AGB6-1: Students will define
a business plan and discuss why such a plan is important to the success of an

Benchmark AGB6-2: Students will name
the parts of a business plan and indicate the information that is prepared for

Benchmark AGB6-3: Students will
describe the process of developing a business plan and use a team approach to
develop a plan for a sample agribusiness.

Benchmark AGB6-4: Students will
identify legal requirements that must be met in agribusiness.

Unit AGB7: Management in agribusiness
(12 hours)

Benchmark AGB7-1: Students will explain
the meaning and importance of management.

Benchmark AGB7-2: Students will list
and explain managerial skills.

Benchmark AGB7-3: Students will
describe problem solving processes used in management.

Benchmark AGB7-4: Students will name
and describe the roles of management in an agribusiness.

Benchmark AGB7-5: Students will explain
levels of management.

Benchmark ABG7-6: Students will
describe risk management in an agribusiness.

Benchmark ABG7-7: Students will
identify ways of improving customer relations.

Unit AGB8: Records and financial
concepts (11 hours)

Benchmark AGB8-1: Students will
describe the purposes and kinds of records that are kept in agribusiness.

Benchmark AGB8-2: Students will define
and identify fixed and variable costs.

Benchmark AGB8-3: Students will define
and calculate depreciation.

Benchmark AGB8-4: Students will name
and explain the kinds of financial records kept in agribusiness.

Benchmark AGB8-5: Students will explain
the meaning and processes of recordkeeping and how technology can be

Benchmark AGB8-6: Students will use records
to analyze the financial situation of an agribusiness related to profit,
solvency, and liquidity.

Benchmark AGB8-7: Students will
describe methods of pricing goods and services.

Benchmark AGB8-8: Students will discuss
the importance and proper use of credit in an agribusiness venture and
calculate simple and compound interest problems.

Benchmark AGB8-9: Students will explain
the meaning and importance of taxation, insurance, and depreciation in the
agricultural industry.

Unit AGB9: Communication in
agribusiness (19 hours)

Benchmark AGB9-1: Students will explain
the communication process in agribusiness.

Benchmark AGB9-2: Students will
identify and prepare examples of written communications used in agribusiness.

Benchmark AGB9-3: Students will discuss
the role of oral communication in agribusiness and prepare and deliver a short

Unit AGB10: Leadership in agribusiness
(16 hours)

Benchmark AGB10-1: Students will
discuss meaning and importance of leadership in agribusiness.

Benchmark AGB10-2: Students will name
and describe leadership styles.

Benchmark AGB10-3: Students will
identify the important traits of agribusiness leaders, discuss how these traits
are developed, and develop a personal growth plan.

Benchmark AGB10-4: Students will
explain the importance of time and task management and list useful approaches.

Benchmark AGB10-5: Students will
describe the importance and use of delegation and motivation in agribusiness.

Benchmark AGB10-6: Students will
explain the use of teams in agribusiness leadership.

Benchmark AGB10-7: Students will
examine the importance of ethical business practices in the agricultural

Unit AGB11: Agricultural education (7

Benchmark AGB11-1: Students will manage
appropriate supervised experience in areas of agribusiness and management.

Benchmark AGB11-2: Students will
identify opportunities for participation and advancement in the FFA related to
agribusiness and management.

Agricultural Education I: Core - CTTC

On-line lesson plan library, CAERT, Inc.

Agricultural Business Management - CIMC

Supplemental VHS and DVDs - CIMC

Agribusiness Management Lesson Plan Library CD-ROM or On-line library. 2006

Agribusiness, Decisions and Dollars, Elliot, Delmar Publishing, 1999.

Finance and Money Mangement, CEV Multimedia

Financial Literacy Curriculum - CIMC

Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Agriculture, Food & Natural Resources Agribusiness and Management Agribusiness and Management