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Agricultural Education
AG00022
Print and Broadcast Journalism in Agricultural Communications
120.00
This is a one credit course that introduces print and broadcast journalism in agricultural communications and provides for the development of specialized knowledge and skill. Content includes the meaning and processes of print and broadcast journalism, the role and history of print and broadcast media, career entry and advancement, computer applications in print and broadcast journalism, journalistic writing skills, photojournalism, radio and television production, videography, and trends and issues in the agricultural industry. Content may also include web design. Students will be encouraged to begin a portfolio or expand an existing one in an area of interest, such as print and broadcast media. FFA and supervised experience will be included as appropriate.
Kurt Murray
kmurr@okcareertech.org
(405) 743-5489
Introduction to Agriscience



Unit PBJ1: The meaning and processes of
print and broadcast journalism in agricultural communications (8 hours)



Benchmark PBJ1-1: Students will discuss
the role and importance of print journalism in the agricultural industry.



Benchmark PBJ1-2: Students will discuss
the role and importance of broadcast journalism in the agricultural industry.



Benchmark PBJ1-3: Students will
identify and discuss major developments in the history of print and broadcast
journalism as related to agricultural information.



Benchmark PBJ1-4: Students will
describe the management structure of print and broadcast media outlets,
including newspapers, radio, and television.



Unit PBJ2 Career entry and advancement
in print and broadcast journalism communication (7 hours)

Benchmark PBJ2-1: Students will
identify occupations in print and broadcast journalism and the competencies
needed for occupational entry and advancement.



Benchmark PBJ2-2: Students will name
and describe important personal skills for career success in print and
broadcast journalism in the agricultural industry.



Benchmark PBJ2-3: Students will explain
the importance of a portfolio and begin developing or expand such for
occupational entry and advancement in print and broadcast journalism.



Unit PBJ3: Personal and occupational
safety in print and broadcast journalism in agricultural communications (4
hours)



Benchmark PBJ3-1: Students will assess
personal and occupational safety situations in print and broadcast journalism
work and choose appropriate safety practices.



Benchmark PBJ3-2: Students will
properly select, use, and maintain personal protective equipment when working
in print and broadcast journalism in the agricultural industry.



Benchmark PBJ3-3: Students will
demonstrate appropriate agricultural industry safety practices in print and
broadcast stories.



Unit PBJ4: Computer applications in
print and broadcast journalism (8 hours)



Benchmark PBJ4-1: Students will name
and evaluate word processing programs used in preparing stories for print and
broadcast media.



Benchmark PFB4-2: Students will use
word processing to prepare stories for print and broadcast media.



Benchmark PBJ4-3: Students will list
principles of design of print materials, including the layout of
advertisements.



Unit PBJ5: Locating and assessing
information (17 hours)



Benchmark PBJ5-1: Students will discuss
the importance of using valid and reliable information in the print and
broadcast media.



Benchmark PBJ5-2: Students will explain
the meaning and importance of copyright law.



Benchmark PBJ5-3: Students will define
attribution and plagiarism and demonstrate proper practices in agricultural
media.



Benchmark PBJ5-4: Students will name
and evaluate sources of information for print and broadcast journalism,
including books, research reports, bulletins, and other materials.



Benchmark PBJ5-5: Students will assess
Internet sites as sources of information.



Benchmark PBJ5-6: Students will
describe the role of interviews in obtaining information and demonstrate
appropriate interview methods.



Unit PBJ6: News and feature writing (26
hours)



Benchmark PBJ6-1: Students will compare
and contrast news and feature stories.



Benchmark PBJ6-2: Students will
demonstrate grammar, vocabulary, punctuation, and other writing skills in
agricultural communications.



Benchmark PBJ6-3: Students will
identify the elements of news stories.



Benchmark PBJ6-4: Students will outline
a news story on an agricultural topic.



Benchmark PBJ6-5: Students will prepare
a news release that demonstrates the proper elements and order of points.



Benchmark PBJ6-6: Students will prepare
a simple news release on an agricultural topic.



Benchmark PBJ6-7: Students will
demonstrate proofreading skills and use appropriate proofing symbols.



Benchmark PBJ6-8: Students will
demonstrate submission of a news release to a local news outlet.



Unit PBJ7: Photojournalism (10 hours)



Benchmark PBJ7-1: Students will explain
the meaning and importance of photojournalism in agricultural communications.



Benchmark PBJ7-2: Students will
demonstrate skills in composing and preparing photographic images to accompany
a news story.



Unit PBJ8: Broadcast journalism (23
hours)



Benchmark PBJ8-1: Students will discuss
the nature and scope of broadcast media in agricultural communications.



Benchmark PBJ8-2: Students will list
and describe basic skills in radio production, including oral delivery.

Benchmark PBJ8-3: Students will list
and describe basic skills in television production, including oral delivery and
personal appearance.



Benchmark PBJ8-4: Students will write
statements on an agricultural subject for radio delivery.



Benchmark PBJ8-5: Students will make a
voice recording of a three-minute radio program on an agricultural subject.



Benchmark PBJ8-6: Students will write a
treatment for a 60-second video news release on an agricultural subject.



Benchmark PBJ8-7: Students will write a
script for a video news release on an agricultural subject.



Benchmark PBJ8-8: Students will prepare
a 60-second video recording on an agricultural subject.



Unit PBJ9: Trends and issues in the
agricultural industry (10 hours)



Benchmark PBJ9-1: Students will explain
the importance of keeping aware of current practices, trends, and issues in the
agricultural industry.



Benchmark PBJ9-2: Students will
identify and explain important trends in the agricultural industry.



Benchmark PBJ9-3: Students will
identify and demonstrate an understanding of the issues in the agricultural
industry.



Unit PBJ10: Agricultural education (7
hours)



Benchmark PBJ10-1: Students will manage
appropriate supervised experience in areas of print and broadcast journalism in
the agricultural industry.



Benchmark
PBJ10-2: Students will identify opportunities for participation and advancement
in the FFA related to print and broadcast journalism in the agricultural
industry.








Agricultural Communications: Entry Level Agricultural
Communications Specialist - CTTC

http://www.okcareertech.org/testing/Skills_Standards/Agriculture_Career_Cluster.htm




Agricultural Communications: Electronic Media - CIMC

Agricultural Communications: Oral and Written Communications - CIMC http://www.okcimc.com




No
8024
Yes
No
Yes
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Agriculture, Food & Natural Resources Ag Communications Agricultural Communications