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Course Information
Business and Information Technology Education
BT00036
E-Commerce Site Production
120.00
The student will learn how to conduct business online and how to manage the technological issues associated with constructing an electronic-commerce website.
Carrie DeMuth
405-743-5426
cdemu@okcareertech.org
Web Scripting Foundations or Web Applications Technologies or Database Design & Programming
Demonstrate knowledge about E-Commerce.

Understand the different E-Commerce models.

Explore existing on-line stores.

Identify storefront services and software options.

Demonstrate an understanding of planning & development of an E-Commerce site.

List goals of a site.

Identify international issues.

List planning stages for an E-Commerce site.

Allocate resources needed to build site (team members, skills, hardware, software).

Develop site content.

Identify shipping options for site.

Demonstrate an understanding of payment processing.

Explore electronic payment issues.

Identify credit card issues.

Set-up a merchant account.

Define transaction processing.

Identify taxation requirements.

Identify and explain security issues.

Identify security threats.

Identify security procedures

Define SSL/TSL & SET technologies.

Define legal issues in E-Commerce.

Identify E-Commerce customer service.

Identify customer service options.

Identify the differences between e-mail & telephone support.

Explain customer discussion forums.

Identify value-added options.

Construct an E-Commerce site.

Create the layout & design of website.

Apply scripting technologies.

Create database.

Connect to payment gateway.

Test data.

Debug E-Commerce website.

Monitor electronic commerce (E-commerce) trends and statistics.

Provide solutions for business-to-consumer (B2C) and business-to-business (B2B) E-commerce.

Compare E-commerce vs. traditional sales methods.

Address security issues and legal aspects of E-commerce, including but not limited to jurisdiction, copyright, intellectual property, taxation, and software patents.

Identify E-commerce marketing goals and online marketing strategies.

Establish product pricing ranges and price changes and determine global versus niche product appeal.

Research Internet demographics, product distribution methods, banner ads, exchange networks, and referrer programs.

Maximize search engine placement and E-mail marketing.

Evaluate usability and factors affecting usability, including but not limited to screen flow, click patterns, and customer services (FAQ and E-mail).

Perform E-services and Customer Relationship Management (CRM) including the ability to formulate a CRM action plan and customer surveys.

Identify synchronous and asynchronous services.

Identify Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open Trading Protocol.

Develop instant storefronts, including but not limited to entry-level packages for creating and managing electronic commerce storefronts.

Select online electronic commerce packages, including but not limited to mid-level and high-level outsourcing solutions for electronic commerce site creation.

Identify website development software, web server software, virtual directories, virtual servers, and multiple IP addresses.

Determine database needs and requirements.

Develop catalog design and components of online catalogs.

Provide shopping cart implementation, including but not limited to shipping, taxation requirements and fulfillment tracking.

Establish payment methods and payment gateways, including but not limited to accepting credit cards, verifying payment gateways, online transaction information, and credit card process transactions.

Perform knowledge database installation, population, integration, and administration.

Establish encryption schemes including but not limited to symmetric, asymmetric, and one-way.

Perform security implementations including but not limited to hashing, message digests, and digital signatures.

Establish certificate-related infrastructure and digital certificates.

Configure Secure Sockets Layer (SSL), Secure Electronic Transactions (SET), and secure ordering pages of a site.

Perform server monitoring and optimization.
(Select from the following)

CIW - Certified Internet Web Professional (select one):
- E-Commerce Specialist
- Web Design Specialist

Brainbench (select one):
- E-Commerce Concepts
- E-Commerce Implementation
Brainbench - http://www.brainbench.com/

CIW - Certified Internet Web Professional - http://www.ciwcertified.com/certifications/program.asp
E-Commerce Concepts, by Carol M. Cram

CIW E-Commerce Designer, by ProsoftTraining

Career Cluster Resources for Information Technology - http://www.careerclusters.org/resources/ClusterDocuments/itdocuments/ITFinal.pdf
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8158
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Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Information Technology Web and Digital Communications E-Business Specialist
Information Technology Web and Digital Communications E-Commerce Designer
Information Technology Web and Digital Communications Web Developer