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Business and Information Technology Education
Entrepreneurship Awareness
This course allows students to discover and determine their entrepreneurial aptitude at an early age. Students will explore the relationship between entrepreneurship, business and marketing skills, creative instincts, self-esteem/discipline, and independence. Career opportunities and pre-employment skills required for success in the areas of business, marketing, and management will also be introduced during this course. Students will develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization.
Karen Green
Program Specialist
Intro to Business/Marketing
or) Business and Computer Tech OR
Fundamentals of Technology
Acquire a foundational understanding of entrepreneurship to understand its nature and scope.

*Discuss the nature and scope of entrepreneurship
*Discuss common characteristics of entrepreneurs
*Explain the role of ethics in entrepreneurship
*Describe legal considerations for entrepreneurship
*Differentiate between entrepreneurship and intrapreneurship.

Explore concepts and processes associated with successful entrepreneurial performance.

*Identify and utilize concepts and processes associated with successful entrepreneurial performance
*Explain the need for entrepreneurial discovery
*Discuss entrepreneurial discovery processes
*Assess global trends and opportunities
*Determine opportunities for venture creation
*Assess opportunities for venture creation
*Describe idea-generation methods
*Generate venture ideas
*Determine feasibility of ideas

Concept Development
*Describe entrepreneurial planning considerations
*Explain tools used by entrepreneurs for venture planning
*Assess start-up requirements
*Assess risks associated with venture
*Describe external resources useful to entrepreneurs during concept development
*Assess the need to use external resources for concept development
*Describe strategies to protect intellectual property
*Use components of a business plan to define venture idea


*Distinguish between debt and equity financing for venture creation
*Describe processes used to acquire adequate financial resources for venture creation/start-up
*Select sources to finance venture creation/start-up
*Explain factors to consider in determining a venture's human-resource needs
*Describe considerations in selecting capital resources
*Acquire capital resources needed for the venture
*Assess the costs/benefits associated with resources


*Use external resources to supplement entrepreneur's expertise
*Explain the complexity of business operations
*Evaluate risk-taking opportunities
*Explain the need for business systems and procedures
*Describe the use of operating procedures
*Explain methods/processes for organizing work flow
*Develop and/or provide product/service
*Use creativity in business activities/decisions
*Explain the impact of resource productivity on venture success
*Create processes for ongoing opportunity recognition
*Adapt to changes in business environment

*Explain the need for continuation planning
*Describe methods of venture harvesting?
*Evaluate options for continued venture involvement
*Develop exit strategies
*Entrepreneurial Traits/Behaviors
*Identify and emulate the personal traits/behaviors associated with successful entrepreneurial performance

Identify the personal traits/behaviors associated with successful entrepreneurial performance

*Demonstrate honesty and integrity
*Demonstrate responsible behavior
*Demonstrate initiative
*Demonstrate ethical work habits
*Exhibit passion for goal attainment
*Recognize others' efforts
*Lead others using positive statements
*Develop team spirit
*Enlist others in working toward a shared vision
*Share authority, when appropriate
*Value diversity
*Personal Assessment
*Describe desirable entrepreneurial personality traits
*Determine personal biases and stereotypes
*Determine interests
*Evaluate personal capabilities
*Conduct self-assessment to determine entrepreneurial potential

Develop personal traits that foster career advancement.

*Exhibit self confidence.
*Demonstrate Initiative
*Demonstrate responsible behavior
*Demonstrate ethical work habits
*Maintain a positive attitude
*Demonstrate interest and enthusiasm
*Make decisions
*Develop an orientation to change
*Demonstrate problem-solving skills
*Assess risks
*Assume personal responsibility for decisions
*Use time-management principles
*Develop tolerance for ambiguity
*Use feedback for personal growth
*Demonstrate creativity
*Set personal goals

Explore the economic principles and concepts fundamental to entrepreneurship/small business ownership

*Distinguish between economic goods and services
*Explain the factors of production
*Explain the concept of scarcity
*Explain the concept of opportunity costs
*Describe the nature of economics and economic activities
*Determine forms of economic utility created by business activities
*Explain the principles of supply and demand
*Describe the concept of price
*Explain the concept of competition
*Determine the impact of small business/entrepreneurship on market economies

Analyze Cost-Profit Relationships to guide business decision making.

*Explain the concept of productivity
*Describe cost/benefit analysis
*Analyze the impact of specialization/division of labor on productivity
*Explain the concept of organized labor and business
*Explain the law of diminishing returns
*Describe the concept of economies of scale
*Economic Indicators/Trends
*Explain measures used to analyze economic conditions
*Explain the nature of the Consumer Price Index
*Explain the concept of Gross Domestic Product
*Determine the impact of business cycles on business activities

Economic Systems

*Explain the types of economic systems
*Describe the relationship between government and business
*Assess impact of government actions on business ventures
*Explain the concept of private enterprise
*Assess factors affecting a business's profit
*Determine factors affecting business risk
*Describe types of market structures
*Determine the impact of small business/entrepreneurship on market economies

International Concepts
*Explain the nature of international trade
*Describe small-business opportunities in international trade
*Determine the impact of cultural and social environments on world trade
*Explain the impact of exchange rates on trade
*Evaluate influences on a nation's ability to trade
*Professional Development

Understands concepts and strategies needed for career exploration, development, and growth

*Evaluate career opportunities based on current/future economy
*Analyze employer expectations in the business environment
•Conduct self assessment to determine entrepreneurial potential. Explain the rights of workers
•Select and use sources of career information
•Determine tentative occupational interest
•Explain employment opportunities in entrepreneurship
•Describe techniques for obtaining work experience
Use networking techniques for professional growth
•Complete a job application
•Interview for a job
•Write a follow-up letter
•Write a letter of application
•Prepare a Resume

Required Brainbench Certifications (or equivalent industry certifications):

-Business Concepts

-Workplace Fundamentals

Recommended Additional Competency Testing:

-MS PowerPoint (any level)

-Listening Skills
Aligned to National Guidelines for Entrepreneurship
National Standards for Marketing Education

Marketing Education Resource Center

Columbus, OH

National Content Standards for Entrepreneurship Education

Consortium for Entrepreneurship Education

Columbus, OH

Priority Academic Student Skills (PASS), Economics Standards 1-11

Oklahoma State Department of Education

Recognized Primary Course Textbooks and Instructional Resources:

Exploring Entrepreneurship and Economics,2007, C.L. Greene, Thomson/South-Western

Marketing 2E, 2009, J.L. Burrow, Thomson/South-Western

Marketing Essentials,2006, L.S. Farese, G. Kimbrell, C.A. Woloszyk, Glencoe/McGraw-Hill, Woodland Hills, CA.

Marketing Yourself, 2004, D. Ciletti, Thomson/South-Western

Retail Readiness Certification Prep, 2005, Thomson/South-Western

Junior Achievement, JA Economics, Economics for Success, Careers with a Purpose, Success Skills, It's My Business.


OKCIS (Oklahoma Career Information System):

National Council on Economic Education

Thinking Economics
Entrepreneurship and Small Business Management, Glencoe-McGraw Hill, 2006
Entrepreneurship: Ideas in Action 5th Edition, Greene, 2012
ISBN10: 0-538-49689-4, ISBN13: 978-0-538-49689-6
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Marketing, Sales & Service Management and Entrepreneurship Franchise Owner
Marketing, Sales & Service Management and Entrepreneurship International Business Entrepreneur
Marketing, Sales & Service Management and Entrepreneurship Introduction to Entrepreneurship
Marketing, Sales & Service Management and Entrepreneurship Small Business Entrepreneur