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Course Information
Business and Information Technology Education
BT00083
Interactive Marketing Techniques
120.00
Students will research marketing strategies and utilize appropriate design principles as they develop a brand identity for a business. Productivity tools will be utilized to create assets and build customer relations through electronic marketing techniques. (Can substitute this course for Digital Editing & Production Photography).
Carrie DeMuth
405-743-5426
cdemu@okcareertech.org
Fundamentals of Technology or Business and Computer Technology
Define marketing strategies and customer service techniques of successful businesses.

Explain and implement presentation management concepts, including storyboarding, layout, multimedia, font and color selection, graphic images, audience usability, file hierarchy, and navigation.

Demonstrate ways to communicate effectively and efficiently through presentation techniques.

Develop and deliver formal and informal presentations to engage or inform an audience.

Demonstrate sensitivity in communicating with a diverse workforce.

Prepare and deliver presentations for training, sales, and/or information sharing with supporting materials.

Represent technical issues to a non-technical audience.

Use dynamic, grammatically correct, communication skills for electronic marketing.

Apply successful strategies and customer service techniques to build customer relations through electronic marketing.

Identify target audience and information needs.

Develop an ad campaign to support a business, consisting of electronic marketing products, brochures, a website, and various promotional products.

Identify and construct appropriate "voice" for professional communications.

Demonstrate knowledge of organization's offerings and of customers' importance to the organization.

Apply principles and elements of color design, typography, and interactive marketing techniques.

Design and evaluate layouts for visual appeal to the target audience.

Design and develop a foundation for a digital portfolio.
(Select from the following)

CIW Site Designer Exam

Adobe Certified Associate (select one):
- Web Communication with Adobe Dreamweaver
- Visual Communication with Adobe Photoshop

WOW Academy:
- WCW - Web Yoda Certified Webmaster
- CWP - Certified Webmaster Professional

Brainbench (select two):
- Interpersonal Communications
- Workplace Fundamentals
- Web Design for Accessibility
- Photoshop
- Dreamweaver
WOW Academy, CIW, Adobe, Brainbench

Lynda.com Online Learning Library

Brand Gap, Revised Edition, ISBN 0321348109

Zing! Five Steps and 101 Tips for Creativity on Command, ISBN #0974499633

Non-Designer's Design Book, ISBN 978-0321193858

Idea Spotting - How to Find Your Next Great Idea, ISBN 1581808003

Color Companion for the Digital Artist, ISBN 0-13-097524-9

Type Companion for the Digital Artist, ISBN 0-13-040993-6

Design Companion for the Digital Artist, ISBN 0-13-091237-9

Quintessential Careers - http://www.quintcareers.com/

Entrepreneur Guidebook Series - http://www.patsula.com/

Course Technology Design Series books

http://trackstar.4teachers.org/trackstar/ts/viewTrack.do?number=239681
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8213
Yes
Yes
Yes
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Information Technology Web and Digital Communications Audio Production Engineer
Information Technology Web and Digital Communications Flash Developer
Information Technology Web and Digital Communications Web Designer
Information Technology Web and Digital Communications Web Developer
Information Technology Web and Digital Communications Web Specialist