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Course Information
Business and Information Technology Education
International Business and Marketing
This course of study includes the basic fundamentals of marketing and business operations with emphasis on the economic advantages and disadvantages of international trade, importance of understanding cultures and customs, interdependence of nations, and trade balances. Students will gain an understanding of opportunities available in international business and required skills to succeed. Students will develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization.
Karen Green
Program Specialist
Business and Computer Tech OR
Fundamentals of Technology
E-Commerce Marketing
(or) Marketing Fundamentals
Explore fundamental business, management, and entrepreneurial concepts that affect business decision making.
-Explain the role of international business and marketing.
-Identify the structure of operations and management of human resources.
-Compare marketing concepts in international business with domestic business.
-Explain the nature of international trade.
-Evaluate influences on a nation's ability to trade.
-Identify different forms of technology used in a international business environment.

Explore the concepts, strategies, and systems that businesses implement and enforce to minimize loss.
-Explain legal issues affecting businesses.
-Protect intellectual property rights.
-Obtain legal documents for business operations.
-Describe the nature of businesses' reporting requirements.
-Develop strategies for legal/government compliance.
-Identify political, legal and economic factors affecting international business and marketing.
-Identify the different types of laws regulating domestic and international business and marketing.

Explore concepts and strategies, and systems needed to interact effectively with others.
-Apply communication strategies in international business and marketing relations.
-Determine the impact of cultural and social environments on world trade.
-Explain the nature of effective communications.
-Explain the nature of effective nonverbal/verbal communications.
-Use communication technologies/systems.
-Develop cultural sensitivity.
-Demonstrate negotiation skills.
-Use appropriate assertiveness.
-Show empathy for others.
-Treat others fairly at work.
-Participate as a team member.

Explore the economic principles and concepts fundamental to international marketing.
-Distinguish between economic goods and services.
-Explain the factors of production.
-Explain the concept of scarcity.
-Explain the concept of opportunity costs.
-Explain the principles of supply and demand.
-Describe the concept of price.
-Describe cost/benefit analysis.
-Explain measures used to analyze economic conditions.
-Explain the nature of the Consumer Price Index.
-Explain the concept of gross domestic product.
-Explain the types of economic systems.
-Compare relative size and responsibilities of governments in different countries.
-Describe the relationship between governments and business.
-Assess the impact of government actions on business ventures.
-Assess factors affecting business profit.
-Describe types of market structures.
-Determine impact of small business/entrepreneurship on market economies.
-Describe small-business opportunities in international trade.
-Explore business ownership opportunities internationally.

Explore the financial concepts used in making business decisions.
-Identify the structure of international finance.
-Determine factors affecting risk.
-Explain the impact of exchange rates on trade.
-Explain forms of financial exchange.
-Describe functions of money.
-Describe services provided by financial institutions.
-Explain legal responsibilities of financial institutions.
-Explain types of investments.

Explore the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services.
-Identify the distribution channels used in international markets.
-Explain trade concepts in the import/export process.
-Describe the use of technology in the channel management function.
-Explain legal considerations in channel management.
-Describe ethical considerations in channel management.
-Coordinate channel management with other marketing activities.
-Explain the nature of channel strategies.
-Select channels of distribution.
-Evaluate channel members.

Explore the concepts, systems, and tools needed to determine and satisfy customer needs/wants/expectations, meet business goals/objectives, and create new product/service ideas.
-Explain methods to generate a product/service idea.
-Generate product/service idea.
-Assess opportunities for import substitution.
-Develop strategies to position product/service
-Build a brand image.
-Explain the concept of market and market identification.
-Describe the role of situation analysis in the marketing planning process.
-Determine market segments.
-Select target markets.
-Conduct market analysis.
-Explain the concept of marketing strategies.
-Describe the nature of marketing planning.
-Set a marketing budget.
-Develop a marketing plan.

Explore concepts and strategies needed for career exploration, development, and growth.
-Explore career opportunities in international marketing and business.
-Participate in leadership and career development activities.
-Identify personal goals.
-Research career opportunities in the field of marketing and business.
-Develop a customized plan of study to achieve career goals.
-Identify the value of professional associations.

Explore the value of participating in student organization to develop leadership and teamwork skills.
-Participate as a team member.
-Lead others using positive statements.
-Develop team spirit.
-Enlist others in working toward a shared vision.
-Share authority, when appropriate.
-Value diversity.
-Recognize others' efforts.
-Demonstrate leadership skills.
-Identify purposes and goals of student organization.
-Search the internet to identify the purposes and goals of the student organization.
-Demonstrate leadership skills through participation in the student organization.
Recommended ODCTE Certification:
Skills Standards

-Manager Trainee
National Standards for Marketing Education
Marketing Education Resource Center
Columbus, OH

National Content Standards for Entrepreneurship Education
Consortium for Entrepreneurship Education
Columbus, OH

Priority Academic Student Skills (PASS), Economics Standards 1-11
Oklahoma State Department of Education

International Marketing, Kleindl, 2007, Thomson/South-Western
Ethics in the Workplace, Goree, 2007, Thomson/South-Western
Marketing 2E, J.L. Burrow, 2007, Thomson/South-Western
Marketing Essentials, L.S. Farese, G. Kimbrell, C.A. Woloszyk, 2006, Glencoe/McGraw-Hill, Woodland Hills, CA
Marketing LAPS, (Learning Activity Packets), MarkEd, Columbus, OH
JA Economics, Junior Achievement
International Economics, National Council on Economic Education, New York, NY
Thinking Economics, Global Economics
Virtual Business-Management, Knowledgematters, Inc. OHLAP Credit
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Marketing, Sales & Service Management and Entrepreneurship Business Management Entrepreneurship
Marketing, Sales & Service Integrated Marketing E-Marketing Specialist
Marketing, Sales & Service Buying and Merchandising Fashion Buyer
Marketing, Sales & Service Management and Entrepreneurship International Business Entrepreneur