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Business and Information Technology Education
Intro to Fashion Design and Marketing
An introductory course that presents fundamental marketing concepts and functions applicable to the fashion design and merchandising industry. Students will discover the process of manufacturing, producing, and marketing the design. Students will explore career opportunities related to the fashion design and merchandising industry. Developing personal skills leading to success in a career in the fashion marketing and merchandising industry will be addressed in this course. Students will develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization.
Karen Green
Program Specialist
Business and Computer Tech OR
Fundamentals of Technology
Explore the fashion production/manufacturing industry.
-Describe the differences in fashion marketing at the manufacturing,wholesale, and retail levels.
-Identify psychological and global influences that impact the fashion industry.
-Identify the advantages and disadvantages of importing/exporting products/services/labor.
-Identify the relationship between labor and management.
-Explore the cultural differences in work environments across the world.

Develop a fundamental knowledge of fashion industry.
-Differentiate between society's impact on fashion and fashion's impact on society.
-Describe events that have influenced fashion within the last decade and century.
-Identify several designers that have helped shape the fashion industry.
-Identify and describe current trends in the fashion industry.
-Differentiate between fashion trends and fads.
-Contrast the stages of the fashion cycle.
-Explain factors that impact the length of each stage within the fashion cycle.
-Explain the concept of supply and demand.
-Identify different forms of competition in the fashion industry.

Explore the business behind fashion marketing.
-Identify and describe the different types of businesses that comprise the fashion industry.
-Discuss the evolution of national, local, and boutique fashion retailers.
-Identify forms of business ownership.
-Demonstrate understanding of the scope of a business, its place within an industry, and the interrelationship between the two.
-Maintain safety, health, and environmental standards, and address ergonomic concerns.
-Demonstrate understanding of the individual's role, responsibilities, and relationships in the organizational structure of a business.
-Explore and examine career opportunities in fashion industries and services.
-Identify career opportunities in the fashion industry.
-Compare career opportunities and skill requirements for jobs in fashion marketing at the manufacturing, wholesaling, and retailing levels.
-Describe the aptitudes and skill requirements for career sustaining and mid-level management positions in fashion marketing.

Identify individual characteristics and skills necessary for career success.
-Make potential career decisions based upon interests, abilities, and values.
-Formulate appropriate plans to reach career goals.
-Demonstrate understanding of the relationship between educational achievement and career planning and how career choices impact family patterns and lifestyle.
-Demonstrate effective skills for seeking and securing employment.
-Demonstrate understanding of education and career development as a lifelong learning process that requires preparation for change.

Develop interpersonal, technical, and basic skills for employability.
-Identify problems, alternative solutions, consequences, and use of appropriate techniques to resolve given problems.
-Use effective learning techniques to acquire and apply new knowledge and skills.
-Assess self accurately, set personal goals, monitor progress, and exhibit self-control.
-Perform effectively in various environments with people of different ages, genders, cultures, socioeconomic backgrounds, attitudes, and abilities.
-Operate and maintain technical equipment and the work environment safely following applicable industry regulations and guidelines.
-Utilize a variety of technologies.
-Locate, understand, and interpret written information in a variety of formats.
-Communicate thoughts, ideas, information, and messages in a variety of formats.

Participate in student organization to develop leadership skills.
-Participate and interact as a team member and leader.
-Organize ideas and communicate orally in a clear, concise, and courteous manner.
-Specify goals, objectives, constraints, and supporting factors.
-Choose ethical courses of action.
-Research the history and purpose of student organizations.
-Identify opportunities for career development and leadership training through involvement in student organizations.
-Identify appropriate methods to use for networking with professionals. Accountability Measures, Assessments, or Evaluation Procedures
Recommended Brainbench Certifications

-Retailing Industry Knowledge
-Business Concepts
National Standards for Marketing Education
Marketing Education Resource Center
Columbus, OH

National Content Standards for Entrepreneurship Education
Consortium for Entrepreneurship Education
Columbus, OH

Customer Service and Sales Skills Standards
Sales & Service Voluntary Partnership
National Skills Standards Board
Washington, DC
Marketing LAPS, (Learning Activity Packets), MarkEd, Columbus, OH,
NRF Standard Color and Size Codes, National Retail Federation
DECA, Inc.

Virtual Business-Retailing
Mean Jeans Manufacturing Co. 3E, Manufacturing simulation, Thomson/South-Western

Fashion Marketing, 2004, (Dotty Boen Oelkers) Thomson
South-Western, Mason, OH
Marketing Essentials,2006, L.S. Farese, G. Kimbrell, C.A. Woloszyk, Glencoe/McGraw-Hill, Woodland Hills, CA.
Retail Readiness Certification Prep, 2005, Thomson/South-Western
SouthwesternGoodheart- The World of Fashion Merchandising, 2003, Wilcox C., Inc.

OKCIS (Oklahoma Career Information System)
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Marketing, Sales & Service Buying and Merchandising Fashion Buyer