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Business and Information Technology Education
Intro to Sports Marketing
This is an introductory course that presents the marketing concepts and functions applicable to the sports marketing industry. Instruction will include an orientation to the sports industry, trends in the industry, fundamental economic concepts, and human relations. Students will explore career opportunities and develop a plan of study leading to a career in the sports marketing industry. Students will develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization.
Karen Green
Program Specialist
Recommended: Business and Computer Tech OR
Fundamentals of Technology
Explore fundamental business, management, and entrepreneurial concepts that affect business decision making.

Define marketing.

Explain the marketing concept.

Define demographics.

Describe the elements of the marketing mix.

Explain economics and free enterprise.

Identify intellectual property rights.

Compare the different types of business ownership.

Evaluate the economic impact of sport product and services.

Review the history of sports industry.

Compare the impact of sports and entertainment history on today's market.

Explain how sports and entertainment marketers use tools to sell their products.

Explain risks and risk management of sports events.

Identify differences between marketing sports and entertainment products.

Define sports marketing.

Categorize the different elements of the sports industry.

Differentiate between amateur sports and professional sports.

Explore the significance of international sports.

Explain the significance of women's sports.

Define the sports consumer.

Explain market segmentation.

Identify sports products.

Compare the differences between sports goods and services.

Differentiate between the product line and product mix.

Evaluate the economic impact of sports marketing.

Explore the concepts and processes needed to obtain develop, maintain, and improve a product or service mix in response to market

Differentiate between a product item and product line.

Classify products as consumer goods or business goods.

Explain the seven steps in developing a new product.

Identify the stages in a product's life cycle.

Explore concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers perceptions of value.

Define price and the role it plays in determining profit.

Describe the factors that affect pricing decisions.

Identify pricing strategies.

Explore the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

Define market research.

Explain how businesses use market research.

Identify the steps used in the research process.

Explain how businesses make the place decision as part of the marketing mix.

Compare direct and indirect channels of distribution.

Explain the concepts of branding and brand equity.

Discuss types of brands.

Describe how to develop an effective brand name.

Research product licensing and how licensed goods are merchandised.

Evaluate the importance of sport sponsorships and endorsements.

Describe the process companies use to choose sports endorsers for their products.

Define event marketing.

Explore the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.

Explain promotion and the promotional mix in sports marketing.

Identify the roles of advertising and sales promotion in sports marketing.

Describe the use of technology in promotion.

Define effective verbal and nonverbal communication.

Explain the role of listening in communication.

Explain how to organize and present your ideas.

Demonstrate professional telephone communication skills.

Explain how to write effective business letters and persuasive messages.

Describe the types of computer software that are influencing and reshaping the world of marketing.

Explore the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Identify the roles of public relations and personal selling in sports marketing.

Demonstrate the types and steps of selling.

Explain the purpose and function of a marketing plan.

Identify each element found in a marketing plan.

Explore concepts and strategies needed for career exploration, development, and growth.

Describe educational preparation for a career in marketing.

Research career areas in sports marketing.

Explore the diversity to career and employment opportunities in sports marketing.

Research different career and employment opportunities in sports marketing.

Develop a plan of study.

Explore the value and purpose of leadership development.

Participate in a student organization to develop leadership skills.

Develop positive teamwork skills.

Explore benefits of community service.
Required(1)Brainbench Certification:

-Business Concepts

-Interpersonal Communications

-Listening Skills

Recommended ODCTE Certification:
Sports and Entertainment Marketing 2E, 2005, K. Kaser and D. B. Oelkers, Thomson/South-Western

Marketing Essentials, 2006, Glencoe/McGraw-Hill, Woodland Hills, CA

Marketing LAPS (Learning Activity Packets), Mark-Ed, Columbus, OH


Virtual Business-Sports, Knowledgematters, Inc.

OKCIS (Oklahoma Career Information System)
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Marketing, Sales & Service Professional Sales and Marketing Sports & Entertainment Marketing Assistant
Marketing, Sales & Service Professional Sales and Marketing Sports Marketing Assistant