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Family & Consumer Sciences
Overview of the Fashion Industry
A specialized course designed to prepare students to evaluate textile and apparel selections in the terms of social, cultural, and psychological influences. Instruction will focus on applying knowledge of fibers, fabrics, and design when evaluating textile products; understanding the basics of market economics in relation to textiles, design, and promotion; and analyze career options within the fashion industry. Students will have the opportunity to demonstrate leadership, citizenship, and teamwork skills required for success in the family, workplace, and global community through FCCLA.
Mary Jane Grayson
- Research the history of clothing.
- Identify needs met by clothing.
- Identify fashion leaders of the past and present.
- Describe major influences on fashion.
- Recognize stages in the fashion life cycle.
- Identify factors that affect the pace of fashion change.
- Explore “green” uses for fashions.
- Construct a “recycled” clothing item.
- Apply guidelines for becoming a smart consumer of fashion.
- Define the terminology of fashion.
- Apply the elements and principles of design to fashion.
- Illustrate color analysis and fashion.
- Categorize basic clothing styles.
- Demonstrate how design can create illusions.
- Compare and contrast natural and manufactured/synthetic fibers.
- Identify milestones in the development of manufactured fibers.
- Distinguish among textile fabrics by their properties.
- Classify fabric construction and finishes.
- Explain the fabric production process.
- Evaluate the impact of nanotechnology on fashion.
- Identify trends in fashion materials.
- Classify segments in the fashion industry
- Describe the history of the fashion industry in the United States.
- Summarize the global nature of the modern fashion industry.
- State the purposes of a collection showing.
- Discuss ways that designers influence fashions.
- Outline the fashion or apparel design process.
- Identify the categories of production costs.
- Distinguish among methods of apparel production (tailoring, piecework, modular, finishing).
- Identify major industry associations and publications.
- Assess the role of technology in fashion design and production.
- Discuss special considerations in online retailing.
- Define the “marketing mix.”
- Determine the purposes of advertising.
- Compare advertising media in terms of their advantages and disadvantages.
- Distinguish among approaches to visual merchandising
- Critique the types and purposes of fashion shows.
- Evaluate career pathways and career majors related to fashion.
- Analyze characteristics of entrepreneurs.
- Determine methods of market research.
- Examine the elements of a business plan.
- Create a business plan for a fashion-related business
Formative Assessment, Self and Peer Assessment, Unit and Chapter Assessments, Portfolio
American Sewing Guild -

Textile World -

American Fiber Makers Association -
Wolfe, Mary. Fashion, Marketing and Merchandising. New York. Goodheart-Wilcox, 2009.

Adobe Illustrator for Fashion Design
Adobe Photoshop for Fashion Design
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Arts, A/V Technology & Communications Visual Arts Design Assistant