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Course Information
Trade & Industrial Education
Promotional Projects
This course provides the skills for production of the projects done with digital cameras and involves aspects of customer relationship with service skills, organization, phone appointments, group arrangements and working with people in studio and on location.
Debbie Kirkpatrick 918-828-5031
A. Discuss Promotional Projects.
1. Review previous years’ examples.
2. Determine promotional techniques.
3. Discuss needed changes for projects.

B. Setup for Promotional Photographs.
1. Discuss photography layout.
2. Discuss customer service related to photography.
3. Set-up and schedule appointments for class photographs.
4. Set-up and schedule appointments for various student group photographs.

C. Take Pictures for the Promotional Project.
1. Take photographs using digital camera for candid’s on location.
2. Use auxiliary lighting for large groups for project.
3. Develop, print, and archive proofs using CDs.

D. Practice Customer Service Techniques.
1. Explain customer service.
2. Define the golden rule of customer service.
3. Identify the customer and his/her needs.
4. Point out customer expectations.
5. Discuss appointments and calendars.
6. Practice effective telephone techniques.
7. Discuss photograph copyright laws.
Exploring Color Photography Fourth Edition by Robert Hirsch, McGraw-Hill Publisher (2005)

Photovision DVD Series
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Arts, A/V Technology & Communications Visual Arts Digital Photographer