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Course Information
Trade & Industrial Education
TI01699
Copy Preparation, Design and Layout
150.00
In this course students should be able to produce a number of jobs such as flyers, brochures, business cards, letterheads, envelopes, forms, etc. utilizing page layout software. They will create projects utilizing a variety of design approaches used to convey an idea to a specific audience. Students will design and print projects on a variety of stock utilizing digital technology. They should be able to calculate the most efficient method of impositions to layout jobs. Students should be able to accomplish binding and finishing techniques such as folding, jogging, preparing folding dummy, and binding necessary to complete the projects. Safety will be emphasized throughout the course.
Cheryl Cooksey 580-242-2750, ext 152
Introduction to Graphic Arts II
OBJECTIVES: Upon completion of this course, the student should be able to:
Introduction to Advertising and Design
• Collect and examine examples of different types of design
• Research and write a report on advertising and design
• Present a report on advertising and design
• Evaluate graphic design career opportunities in the advertising field
• Research and create a poster on advertising and its impact on society
Files Types, Uses and Management
• Research file extensions and their uses
• Create an organized file management system on a hard drive or server
• Initialize external media
• Use a file compression utility for file transfer or storage
• Back up files
Getting Started
• Examine your digital camera for basic operations
• Determine pixel size and resolution for photographs
• Examine scanning hardware and software available in your classroom
• Identify resolution and scan mode for projects
• Examine raster imaging software for basic operations
• Examine page layout software for basic operations
• Examine vector illustration software for basic operations
• Examine traditional drafting methods, and report on their translation within illustration software
• Upload photos from a digital camera to a computer
• Create a document showcasing your design samples
• Create an illustration file using groups and layers
• Create an apple illustration with combined simple shapes and templates
• Experiment with the Shape tool and Pathfinder panel in Illustrator
• Live trace a photograph using a variety of options
Legal Issues and Copyright Laws
• Compose a copyright permission request letter
• Compose a copyright release letter for your own work
• Develop a presentation on copyright infringement in advertising and design
• Research and write a report on fair use in advertising and design
• Collect trademark and copyright samples
• Research logo licensing
• Research trademarks and logos to determine dilution and infringement
• Register a business name
• Research product liability lawsuits in advertising
Elements of Principles of Design
• Create a light to dark value scale
• Shade shapes using light sources
• Create designs using simple lines to evoke a feeling or mood
• Create a contour line drawing
• Create a logo using one continuous line
• Create geometric and organic shapes
• Solve a basic design problem by developing a visual vocabulary
• Complete a drawing of the artist's color wheel
• Identify six basic color combinations in printed material
• Identify design principles
• Identify the hierarchy in advertisements
• Draw a composition utilizing the "less is more" design concept
• Design a mini-poster with attention to composition, legibility, color and creativity
Typography
• Create a typography reference book
• Use typography to express a word
• Select typefaces with different personalities
• Select type families and type styles
• Create anatomy of type diagram
• Categorize fonts by type categories
• Identify effects of type
• Apply character attributes
• Apply paragraph attributes
• Use special characters and punctuation marks
• Evaluate effective use of topography in advertisements
• Develop creative concepts for a controversial poster using only type
• Draw descriptive words
• Measure type
• Practice adjusting leading, kerning and letter spacing
• Create a clipping mask
• Create the illusion of an object using type
• Create an image using type
• Use creative lettering to illustrate a poem
• Create a newspaper ad using only type
• Create a magazine ad with creative lettering
• Create a personal logotype
• Create a controversial poster using only type
• Create a self-portrait with type
Color Principles
• Research the symbolism of color
• Apply color psychology in marketing
• Research color management
• Build an additive color model
• Build a subtractive color model
• Perform color management
• Set up color proofing conditions
• Perform color correction
• Balance photos by removing color casts
• Select, create and save color themes in Kuler
• Create a color theme in Kuler from an image

CONTENT:
Advertising and Design (MAVCC)
Introduction to Advertising and Design
• Terms and definitions
• Advertising and design
• Elements of advertising and design
• Types of design
• Careers in advertising and design
• Places of employment for an advertising and design professional
• Characteristics of an advertising and design professional
• Typical steps the creative team takes to complete a project
• Trends in advertising
• Impact of advertising on society
File Types, Uses and Management
• Terms and definitions
• File naming conventions
• Suggested folders to manage advertising and design files
• PPI, DPI and LPI
• File extensions commonly used in advertising and design
• Data storage devices and space measurement units
• File compression
• Backup utilities and their importance
• Digital asset management (DAM) software
• Macintosh-to-Windows and Windows-to-Macintosh file conversion
Getting Started
• Terms and definitions
• Types of digital cameras
• Common automatic settings on digital cameras
• Elements of digital camera resolution
• Types of digital camera resolutions
• Determining megapixels and pixels for photos
• Formulas to determine photo resolution and print size for any DPI
• Flatbed scanners
• Common features of flatbed scanners
• Moire' patterns and how to avoid them
• Resolution requirements for raster images
• Types of software used in advertising and design to their uses
• Characteristics of quality raster imaging software
• Characteristics of quality page layout software
• Characteristics of quality vector illustration software
• Characteristics of quality preflight software
Legal Issues and Copyright Laws
• Terms and definitions
• U.S. copyright law
• Elements of a copyright notice
• Tests for judging the "fair use" of copyrighted material
• Items that may be copyrighted
• Items that may NOT be copyrighted
• Copyright ownership
• Copyright issues involving the Internet
• Provisions for using photographs of people for advertising purposes
• Types of trademarks
• Trademark symbols
• Logo use
• Logo licensing
• Federal Trademark Dilution Act of 1995 and 2006
• Licensing terms for using graphics
• Derivative work
• Font copyright issues
• Advertising industry's regulatory agencies
• Steps to register a business
Elements of Principles of Design
• Terms and definitions
• Principles of design
• Elements of art and design
• Primary principles of design
• Secondary principles of design
• Categories of shapes
• Types of lines
• Characteristics of lines
• Color
• Color descriptions
• Color theory
• Color harmonies
• Steps in the design process
Typography
• Terms and definitions
• Typography
• Basics of type
• Elements of type style
• Anatomy of type
• Categories of type
• Effects of type
• Readability and legibility factors to consider when choosing type
• Basic functions of type
• Questions to ask when designing with type
• Basic type measurement terms and tools
• Writing and pronouncing picas, points and leading
• Character attributes
• Paragraph attributes
• Special characters and punctuation marks
• Hierarchy, color and type as tools of communication
• Creating or combining images with type
• Font types
• Characteristics of font management software
• Transferring fonts between computers or platforms
Color Principles
• Terms and definitions
• Color psychology in advertising and design
• Color domains
• Computer color models
• Basic categories of color printing
• Pantone Matching System
• Color matching
• Color casts
• Color management
• Color measurement devices
• Color viewing conditions
• Kuler
For the purpose of evaluation, points will be earned in the following areas; weighted by percentages shown:
A. Daily Grade 40%
B. Assignments 40%
C. Tests 10%
D. Final Test 10%




Grading scale to be used:
90-100% = A
80- 89% = B
70- 79% = C
60- 69% = D
Below 69% = F
No Grade = NG
Incomplete = I
Withdraw = W

Students will be kept informed of their grades. Any student should inquire of the course instructor if they do not understand or agree with points given.

Daily grading method: The purpose of the daily grade is to determine and develop a student's attitude toward the "world of work". A dependable employee would be expected to be at work, on time, everyday and to perform daily tasks to the best of their ability. If a student is tardy they will be able to earn no higher than 80% of their possible grade. If a student is absent they will receive a zero for the day they are absent. Because this is a daily grade a student must be present to perform the tasks for that day. Daily grades cannot be made up.

Each daily grade is worth 20 points which is broken down into the following scale:
• Attitude (20%),
• Time on Task (20%),
• Quality of Work (30%),
• Speed (10%).
• Attendance (20%)

Assignments: Written and performance assignments will be given weekly. These assignments will give students the opportunity to practice the skills without the pressure of a test. If a student is absent, they must notify the instructor when they would like to make up the assignment. All assignments must be completed within one week of absence.

Tests: Written tests will be given over every major area. Tests will be given weekly. Tests can be made up within one week from day of absence.

Each student will participate in a pre-test and a post-test to measure competency gains.
All courses will be crosswalked with:
• Oklahoma Department of Career and Technology Education’s Graphic Communications Skills Standards, Stillwater, OK, 2006
Graphic Communications: Digital Prepress Technician (OD44101)
Graphic Communications: Offset Press Operator (OD44103)
Graphic Communications: Bindery Operator (OD44104)

• Oklahoma Department of Career and Technology Education’s Advertising Design Skills Standards, Stillwater, OK, 2006
Advertising Design: Copy Center Technician (OD44111)
Advertising Design: Graphic Designer (OD44112)
Advertising Design: Illustrator (OD44113)
Advertising Design: Production Artist (OD44114)

• PrintED competencies
(NOTE: PrintED is a national accreditation and certification program for graphic communications courses of study at the secondary and post-secondary levels.)

PrintED competencies vs. objectives taught by MAVCC Publications:
Orientation to Graphic Communications
Press Operations, Binding and Finishing
Digital File Preparation and Output
Advertising and Design
All courses will be crosswalked with:
• Oklahoma Department of Career and Technology Education’s Graphic Communications Skills Standards, Stillwater, OK, 2006
Graphic Communications: Digital Prepress Technician (OD44101)
Graphic Communications: Offset Press Operator (OD44103)
Graphic Communications: Bindery Operator (OD44104)

• Oklahoma Department of Career and Technology Education’s Advertising Design Skills Standards, Stillwater, OK, 2006
Advertising Design: Copy Center Technician (OD44111)
Advertising Design: Graphic Designer (OD44112)
Advertising Design: Illustrator (OD44113)
Advertising Design: Production Artist (OD44114)

• PrintED competencies
(NOTE: PrintED is a national accreditation and certification program for graphic communications courses of study at the secondary and post-secondary levels.)

PrintED competencies vs. objectives taught by MAVCC Publications:
Orientation to Graphic Communications
Press Operations, Binding and Finishing
Digital File Preparation and Output
Advertising and Design
No
No
Yes
No
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Arts, A/V Technology & Communications Printing Technology Graphic Design Technician