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Course Information
Trade & Industrial Education
TI01700
Graphic Design
150.00
In this course the student should be able to demonstrate use of graphic software applications to explore the communication methods used to convey an idea to a specific audience. They will create projects utilizing a variety of design approaches to reach the desired audience. Students will prepare a series of hand drawn sketches including thumbnails and roughs on their path to generating layouts (comprehensives) with the computer software.
Cheryl Cooksey 580-240-2750, 152
Copy, Design and Layout
OBJECTIVES: Upon completion of this course, the student should be able to:
Advertising Strategies and Branding
• Identify ad that use different strategies
• Research demographic data of specific groups
• Collect examples of advertising strategies
• Role play in groups to complete a design brief
• Work as a team to develop an advertising strategy for a company
• Develop a concept and create thumbnail sketches for an advertising strategy
• Present concept and thumbnail sketches to group
• Create a personal business package using letterhead
• Create a resume, cover letter, reference page and follow-up letter in your personal business package
• Create a personal business card
• Create a business proposal and add to your personal business package
• Create a basic design brief and add to your personal business package
Page Layout
• Evaluate the design of a magazine ad
• Evaluate a bad design
• Evaluate how the elements of design are used in a sample design
• Proofread a document
• Interpret a job ticket
• Design a single-page flyer
• Identify and design advertising layout
• Rescale graphics
• Recreate a digital document
• Recreate a flyer
• Create and output a single-page flyer
• Add contrast using special effects type and screen tints
Vector Illustration
• Examine creative concepts used to design menus, and sketch a menu panel
• Examine creative concepts for bottle labels, and sketch bottle label designs
• Research color psychology, and sketch logo designs for a deli
• Examine creative concepts used to design promotional products for a non-profit organization, and sketch newsletter layouts
• Create line art by tracing a template and editing paths
• Apply color, hierarchy and type to information graphics
• Redesign a steakhouse restaurant menu with organized text using menus and panels
• Create 2D and 3D bottle illustrations
• Create custom blends
• Create an expressive typography design with transparency and a mask
• Create a trap and prepare color separations for printing with PMS colors
• Create a deli logo and apply it to stationery
• Prepare a logo for print and Web
• Design a newsletter for a non-profit organization
Raster Imaging
• Examine creative concepts used to design special interest magazine covers
• Research Andy Warhol celebrity portraits
• Research postal standards, and develop creative concepts for digital vacation postcards
• Create a special interest magazine cover
• Create a Warhol-inspired portrait collage
• Create a duotone ad
• Create a part-humane/part-animal creature using the Clone Stamp tool
• Create a clipping path to export an image without a background to a page layout program
• Create a digital vacation postcard
• Automate tasks in raster imaging software
• Create a blinking Web banner
Project Management
• Collect and examine samples of cartoon mascots used in advertising
• Research and create a slide presentation on the history of a cartoon mascot used in advertising
• Present slide show on the history of a cartoon mascot
• Collect and examine samples of innovative products and services
• Brainstorm using mind mapping to choose a new or improved product or service
• Develop and present a concept for a new or improved product or service
• Create a storyboard introducing your cartoon mascot and new product or service
• Create a fictitious business name, logo and tagline
• Create an original illustration depicting your chosen product or service
• Create a cartoon mascot for your product or service
• Create 3D packaging for your product or service
• Create a print advertisement for your product or service
• Create a digital advertisement for your product or service
• Create an unconventional advertisement for your product or service
Web Portfolio
• Examine Web Photo Gallery and templates in Photoshop
• Examine properties and image sizes of screenshots
• Research best practices for Web file management
• Examine and evaluate Web portfolios
• Gather, evaluate and prepare project files for Web Portfolio
• Create automated portfolio from Web photo gallery
• Obtain Web host and domain name
• Upload automated Web gallery to FTP client
• Check Web files live
• Create alternate free Web portfolio on Google Sites with Picasa photo album
• Create alternate free Web portfolio at community design portfolio Web site

CONTENT:
Advertising and Design (MAVCC)
Advertising Strategies and Branding
• Terms and definitions
• An advertising strategy
• Stages of an advertising strategy
• Push versus pull methods in developing an advertising strategy
• Three major steps in developing an advertising strategy
• Common emotional advertising strategies
• Personalized business package components
• Questions to ask when branding or re-branding a company or product
• Logos for use in print and on the Web
• Considerations of designing using different applications
• General guidelines for working with clients
• Questions that should be answered when compiling the components of a business proposal
• Questions that should be answered when compiling the components of a design brief
• Mind-mapping techniques
Page Layout
• Terms and definitions
• Page elements
• Grid system
• Basic features of page layout software
• Page setup features
• Tools used in page layout software
• Import features
• Paragraph- and type-specification features
• Graphic-editing functions in page layout software
• Special effects
• Graphic design layouts
• Steps in the digital page layout process
• Page layout considerations for type
• Factors to consider when applying principles of document design
• Common proofreader's marks
• Steps in proofreading documents
• Cost awareness factors to consider when planning a job
• What to check for in a proof submitted prior to printing
• Advantages and disadvantages of soft proofing and hard proofing
• Preflighting files
• Preflight checklist
• Printing specifications
• PDF for press-quality prints
• Methods of submitting digital print jobs
• Information contained on a job ticket
Vector Illustration
• Terms and definitions
• Vector illustration software
• Functions of vector illustrations in advertising and design
• Basic features of vector illustration software
• Tools used in vector illustration software
• Points, paths, shapes and direction handles
• Basic panels used in vector illustration software
• Methods of moving groups of objects
• Methods of organizing graphics and text
• Working with text in vector illustration software
• 2D and 3D art
• Custom blends and masks
Raster Imaging
• Terms and definitions
• Raster imaging
• Functions of raster imaging software
• Basic elements of raster imaging software
• Tools used in raster imaging software
• Uses of the Clone Stamp tool
• Live selections
• Clipping paths
• Common raster imaging software techniques
• Styles and filter effects
• Duotones
• Color conventions or modes used in Photoshop
• Creative cropping with the rule of thirds
• Combining photos
• Saving for print and Web
Project Management
(NOTE: All content is taught as activities - see objectives)
Web Portfolio
• Terms and definitions
• Web portfolio guidelines
• Functions of Photoshop's automated Web Photo Gallery
• Web file management
• Choosing a Web host and domain name
• Uploading the destination folder to the FTP
• Testing and troubleshooting live Web files
• Services offered by free portfolio Web sites
• Pros and cons of free portfolio Web site membership
For the purpose of evaluation, points will be earned in the following areas; weighted by percentages shown:
A. Daily Grade 40%
B. Assignments 40%
C. Tests 10%
D. Final Test 10%




Grading scale to be used:
90-100% = A
80- 89% = B
70- 79% = C
60- 69% = D
Below 69% = F
No Grade = NG
Incomplete = I
Withdraw = W

Students will be kept informed of their grades. Any student should inquire of the course instructor if they do not understand or agree with points given.

Daily grading method: The purpose of the daily grade is to determine and develop a student's attitude toward the "world of work". A dependable employee would be expected to be at work, on time, everyday and to perform daily tasks to the best of their ability. If a student is tardy they will be able to earn no higher than 80% of their possible grade. If a student is absent they will receive a zero for the day they are absent. Because this is a daily grade a student must be present to perform the tasks for that day. Daily grades cannot be made up.

Each daily grade is worth 20 points which is broken down into the following scale:
• Attitude (20%),
• Time on Task (20%),
• Quality of Work (30%),
• Speed (10%).
• Attendance (20%)

Assignments: Written and performance assignments will be given weekly. These assignments will give students the opportunity to practice the skills without the pressure of a test. If a student is absent, they must notify the instructor when they would like to make up the assignment. All assignments must be completed within one week of absence.

Tests: Written tests will be given over every major area. Tests will be given weekly. Tests can be made up within one week from day of absence.

Each student will participate in a pre-test and a post-test to measure competency gains.
All courses will be crosswalked with:
• Oklahoma Department of Career and Technology Education’s Graphic Communications Skills Standards, Stillwater, OK, 2006
Graphic Communications: Digital Prepress Technician (OD44101)
Graphic Communications: Offset Press Operator (OD44103)
Graphic Communications: Bindery Operator (OD44104)

• Oklahoma Department of Career and Technology Education’s Advertising Design Skills Standards, Stillwater, OK, 2006
Advertising Design: Copy Center Technician (OD44111)
Advertising Design: Graphic Designer (OD44112)
Advertising Design: Illustrator (OD44113)
Advertising Design: Production Artist (OD44114)

• PrintED competencies
(NOTE: PrintED is a national accreditation and certification program for graphic communications courses of study at the secondary and post-secondary levels.)

PrintED competencies vs. objectives taught by MAVCC Publications:
Orientation to Graphic Communications
Press Operations, Binding and Finishing
Digital File Preparation and Output
Advertising and Design
All courses will be crosswalked with:
• Oklahoma Department of Career and Technology Education’s Graphic Communications Skills Standards, Stillwater, OK, 2006
Graphic Communications: Digital Prepress Technician (OD44101)
Graphic Communications: Offset Press Operator (OD44103)
Graphic Communications: Bindery Operator (OD44104)

• Oklahoma Department of Career and Technology Education’s Advertising Design Skills Standards, Stillwater, OK, 2006
Advertising Design: Copy Center Technician (OD44111)
Advertising Design: Graphic Designer (OD44112)
Advertising Design: Illustrator (OD44113)
Advertising Design: Production Artist (OD44114)

• PrintED competencies
(NOTE: PrintED is a national accreditation and certification program for graphic communications courses of study at the secondary and post-secondary levels.)

PrintED competencies vs. objectives taught by MAVCC Publications:
Orientation to Graphic Communications
Press Operations, Binding and Finishing
Digital File Preparation and Output
Advertising and Design
No
No
Yes
No
Career Majors That Sequence This Course
Career Cluster Pathway Career Major
Arts, A/V Technology & Communications Printing Technology Graphic Design Technician