This major prepares students for careers in fashion merchandising. Students learn fundamental and advanced marketing concepts and functions used in the fashion design and merchandising industry. Included are customer service, fashion trends, market research, entrepreneurship, business analysis, finances, buying, pricing, inventory control, promotion, selling, store presentation and international trade. Students develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major gain the skills required for the National Retail Federationās (NRF) National Professional Certifications in Customer ServiceĀ® and Retail Readiness.