This major prepares students for careers in visual merchandising. Visual merchandisers are responsible for conceptualizing, designing, and implementing window and in-store displays for both online and brick and mortar retail stores. Students learn skills in customer service, retail sales and promotion, buying and merchandising and marketing. They also gain fundamental workplace knowledge and skills to be successful in their careers. Students develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major gain the skills required for the National Retail Federationās (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute certificates and Sales and Marketing Executives International (SMEI) certificates.