Marketing Communications Associate
Students in this major learn to conduct market research, analyze results and create promotional campaigns based on the research. Students explore different marketing tools to relay information to consumers, organizations and the media and to promote business success. Students also gain customer service, merchandizing and sales skills. Students develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major learn skills required for the National Retail Federationās (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute Certificates.