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Career Major Information
MK0040001
Marketing Communications Associate
Students in this major learn to conduct market research, analyze results and create promotional campaigns based on the research. Students explore different marketing tools to relay information to consumers, organizations and the media and to promote business success. Students also gain customer service, merchandizing and sales skills. Students develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major learn skills required for the National Retail Federationā€™s (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute Certificates.
960.0
2013
Courses
Hours Course Code Course Title Actions
120.00 BT00182 Fundamentals of Technology View Course
  BT00113 Business and Computer Technology View Course
60.00 BT00002 Employment Essentials View Course
60.00 BT00026 Customer Service View Course
120.00 BT00116 Marketing Fundamentals View Course
60.00 BT00101 Business and Marketing Communications View Course
60.00 BT00073 Product & Service Sales View Course
120.00 BT00070 Advertising Strategies View Course
120.00 BT00071 Marketing Research View Course
120.00 BT00069 Public Relations Marketing View Course
120.00 BT00110 Career Major Capstone View Course
  BT00223 Advanced Career Major Capstone View Course
Campuses Approved For This Career Major
District Campus Local Name Actions
Francis Tuttle Technology Center Rockwell Marketing and Communications Associate View Approved Career Major
Northeast Technology Center Pryor Marketing Communications Associate View Approved Career Major