Public Information Specialist
Students use customer service, marketing and sales skills to develop effective advertising strategies. They explore different marketing tools to relay information to consumers, organizations and the media. And they learn marketing management functions that help establish and maintain the lines of communication necessary to promote business success. Students develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major learn skills required for the National Retail Federationās (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute Certificates.