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Career Major Information
MK0040005
Public Information Specialist
Students use customer service, marketing and sales skills to develop effective advertising strategies. They explore different marketing tools to relay information to consumers, organizations and the media. And they learn marketing management functions that help establish and maintain the lines of communication necessary to promote business success. Students develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major learn skills required for the National Retail Federationā€™s (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute Certificates.
720.0
2013
Courses
Hours Course Code Course Title Actions
60.00 BT00002 Employment Essentials View Course
60.00 BT00026 Customer Service View Course
120.00 BT00116 Marketing Fundamentals View Course
60.00 BT00101 Business and Marketing Communications View Course
60.00 BT00021 Sales and Sales Promotion View Course
120.00 BT00070 Advertising Strategies View Course
120.00 BT00069 Public Relations Marketing View Course
120.00 BT00110 Career Major Capstone View Course
  BT00223 Advanced Career Major Capstone View Course
Campuses Approved For This Career Major
District Campus Local Name Actions
Western Technology Center Sayre Public Information Specialist View Approved Career Major