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Career Major Information
MK0040004
Public Relations Manager
This major prepares students for careers in managing the public relations function to promote business success. In addition to customer service, marketing, communications, and advertising skills, students learn the art and science of management and supervision in problem-solving, decision making and working with and through other people to accomplish business goals. Students conduct and analyze a market research study and prepare a promotional campaign based on the results of their research. They develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major gain the skills required for the National Retail Federationā€™s (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute certificates and Sales and Marketing Executives International (SMEI) certificates.
900.0
2013
Courses
Hours Course Code Course Title Actions
60.00 BT00002 Employment Essentials View Course
60.00 BT00026 Customer Service View Course
120.00 BT00116 Marketing Fundamentals View Course
60.00 BT00101 Business and Marketing Communications View Course
120.00 BT00069 Public Relations Marketing View Course
120.00 BT00070 Advertising Strategies View Course
120.00 BT00022 Business Management and Supervision View Course
120.00 BT00071 Marketing Research View Course
120.00 BT00110 Career Major Capstone View Course
  BT00223 Advanced Career Major Capstone View Course
Campuses Approved For This Career Major
District Campus Local Name Actions
Western Technology Center Sayre Public Relations Manager View Approved Career Major