Public Relations Manager
This major prepares students for careers in managing the public relations function to promote business success. In addition to customer service, marketing, communications, and advertising skills, students learn the art and science of management and supervision in problem-solving, decision making and working with and through other people to accomplish business goals. Students conduct and analyze a market research study and prepare a promotional campaign based on the results of their research. They develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major gain the skills required for the National Retail Federationās (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute certificates and Sales and Marketing Executives International (SMEI) certificates.