This major prepares students for careers in professional sales and sales promotion. Students gain skills in human relations, product knowledge, selling principles and techniques, promotion, advertising and state and federal laws. Also covered are management, supervision, problem solving and decision making. Students develop leadership traits and identify their leadership potential through participation in the DECA (an association of marketing students) student organization. Students in this major learn skills required for the National Retail Federationās (NRF) National Professional Certification in Customer ServiceĀ® and may also take exams leading to A*S*K Business Institute Certificates.